Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Being a successful thought leader isn’t just about having the right things to say at the right time – it’s just as much about being in the right place. You’re doing everything right.

Leadership 81

Leadership Strategy Energy Advertising 81

Stephen Waddington

APRIL 28, 2020

In this guest post Amanda Coleman looks ahead at the road beyond COVID-19 and the journey from lockdown. Sitting down with senior leaders across the business you can start to consider what may happen. There are lots of reports emerging about what the future may look like and while these may be useful, they can become a distraction.

Crisis Communications 78

Crisis Communications Crisis Government Analytics 78

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 65

Leadership B2B Study Marketing 65

Maxim Behar

JANUARY 11, 2024

Author, journalist, PR leader, business leader I can think of many things to say about you but I think most people know you. Author, journalist, PR leader, business leader I can think of many things to say about you but I think most people know you. Apart from anything else a leader must have a bit of charisma.

Leadership 59

Leadership Social Media Creativity Ethics 59

Melissa Agnes

FEBRUARY 17, 2015

My hope is that this will turn into a good resource for scholars and young professionals – and for those of you who are ambitious enough to write me, perhaps you can connect with one another in the comments section and beyond (you’ll notice that networking is advice I share with you further down). So I decided to do that here.

Crisis Management 186

Crisis Management Crisis Skype Case Study 186

Sword and the Script

NOVEMBER 15, 2016

Provide content with expertise and value according to a LinkedIn study called “ Rethink the B2B Buyer’s Journey.”. 25% is a subject matter expert or thought leader. 25% is a subject matter expert or thought leader. Yet it’s still important to pause from time-to-time and review the data and trends.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Sword and the Script

DECEMBER 26, 2023

The thoughtfulness and passion in these predictions are an inspiration. Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI.

Writing 192

Writing Communications Marketing B2B 192

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises?

Ethics 71

Ethics Agency Journalism Corporate 71

Sword and the Script

AUGUST 22, 2017

I made up my mind to enroll in an MBA program because I knew it would help me transform from a global PR leader to a global business leader. There’s a quote often attributed to Peter Drucker that says culture eats strategy for breakfast. There are a few technology companies finding that out the hard way these days. Meet James S.

Internal 70

Internal International Interviews Trends 70

Cision

APRIL 20, 2015

To read some of these it becomes a bit laughable how useless they are. If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Entertain, don’t sell. Write “good” content. Or learn about how they can use their purchase better?

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

NewsWhip

JUNE 10, 2021

Follow Chris on LinkedIn. JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. Building a framework for reputation management: Christopher Rivera @ Samsung. Watch webinar. Read transcript. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Benedict Nicholson, Head of Research and Editorial, NewsWhip. Talking Points.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

APRIL 19, 2017

A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. Today, things are different.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Deirdre Breakenridge

MARCH 14, 2018

Even more so, last year, I decided to venture into the consulting and entrepreneur world to expand myself to become a digital learning consultant. A Guest Post by Ai Addyson-Zhang, Professor, Blogger & Consultant. I am a College Professor. For example, I am a Twitter chat “addict.” I frequent other people’s Twitter chats as a guest.

Education 224

Education Community Social Media Energy 224

Sword and the Script

JUNE 25, 2019

Cybersecurity professionals will tell you that the risks associated with a cyber incident go beyond the direct loss of data. This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk.

Brand 107

Brand Branding Reputation Corporate 107

Sword and the Script

DECEMBER 10, 2019

In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Cori Pearce | ChurnZero.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

MaccaPR

SEPTEMBER 25, 2019

Most major social networks (including Facebook, Instagram, Twitter, Pinterest and LinkedIn) have moved or are moving to a pay-for-play model for business accounts, making it harder and harder for companies to reach their followers through organic posts. Unfortunately, that’s not the case. Why isn’t great organic content enough, you ask?

Social Media 94

Social Media Strategy Media How To 94

Cision

JUNE 2, 2017

Competition for attention and business has never been fiercer…ever. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. They are stealing your lunch from the other side of the world. Information is everywhere.

How To 198

How To Real Estate Web Case Study 198

Communications Conversations

AUGUST 31, 2018

So today, I thought I’d ask some of these former media folks how the transition is going–what have been the struggles? Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. I know, I know, I’m not breaking news here. Paul Business Journal).

Media 112

Media Journalism Report Video 112

Karen Freberg

OCTOBER 20, 2017

EDUMax and Adobe MAX have become my favorite branded conference experience. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. I have a confession to make. I just returned back to Louisville, and I have been to a conference where I did not even want to step out and explore the city.

Creativity 40

Creativity Social Media Education Conference 40

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales. You have a belief in the essential goodness of human nature.

Communications 81

Communications How To Blogging Content Marketing 81

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and business has never been fiercer…ever. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. This Is Happening Everywhere.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. To add insult to injury, looming AI threatens to steal traffic and clicks to key link building content on many sites. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

SEPTEMBER 2, 2014

She asked me what I thought was my weakest skill set. A few years ago, I met him out on the social media trail. How it happened, I can’t quite recall, but over time, we just sort of took to each other. He’s brilliant — and a genuinely good guy. He’s brilliant — and a genuinely good guy. It was actually the other way around.

Content Marketing 112

Content Marketing Mobile Google B2B 112

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Do Your Due Diligence – Study from Some of the Best. Bottom-line? Collect Data. Then Collect More Data; And Pull Together a Village.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals.

Social Media 91

Social Media Marketing Media Creativity 91