Sword and the Script

DECEMBER 3, 2016

Definitions of PR often count words like credibility, reputation and third-party validation. Definitions of marketing usually include some aspect of understanding needs, creating a customer or defining a market. Eight weeks later, they were ready to go.

Marketing 60

Marketing B2B Content Marketing Training 60

Communications Conversations

OCTOBER 24, 2019

Like, your web site. Life Time, Medtronic, General Mills, Toro, UHG and US Bank are just a few of the companies where these people work. I have a reputation as someone who’s connected. But, a handful of the key lessons that stand out to me are: First, don’t over-complicate things. And in many cases, I like to help!

Social Media 79

Social Media Media Groups Blogging 79

Communications Conversations

OCTOBER 13, 2015

Driving traffic to the web site. Enhanced brand reputation? Bank is the title sponsor for the new Vikings stadium here in Minnesota. When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Good story. Great, model employee. All good things. More volunteers?

Corporate 60

Corporate Creativity Employee Instagram 60

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. There have been too many apologies that later rang hollow, and its bank of good will is nearly empty. The NRA retrenches. Papa John’s feels the heat.

Banking 257

Banking Facebook Reputation Crisis 257

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.” Please share in the comments below.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.” Please share in the comments below.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

JULY 11, 2012

However, I’m not necessarily going to go onto Twitter and ask, since my followers probably don’t live in my town, so would struggle to advise me of a reputable company near me. That would help me find the right people to get my issue fixed. Additionally, we’re not limiting ourselves to one pain point. Yes please! Is it this simple?

Social Media 81

Social Media Media Google Tools 81

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. Guarding their reputation and work also necessitates new patent/ copyright laws in place.

Writing 192

Writing Communications Marketing B2B 192

David PR Group

JULY 28, 2015

Any misstep could turn into an online reputation issue within moments. We have about 50 million surveillance cameras in America, and that number is likely growing at a rapid clip as the prices for such devices falls, and they become easy to monitor with web-based technology. Can your reputation withstand increased surveillance?

Reputation 40

Reputation Viral Privacy Retail 40

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

DECEMBER 20, 2022

Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Experiential marketing targeting a diverse customer base has become hugely appropriate and meaningful.

Marketing 189

Marketing Content Marketing Data Social Media 189

Solo PR Pro

AUGUST 19, 2014

I find Xero to be super easy and intuitive (you can download all your bank and credit card transactions into the system and classify/reconcile them with a click), and if you’re a fellow former fan of the now defunct Microsoft Money, this is closest tool you’ll find to that system. you may want to give Xero a try.

Tools 78

Tools eBook Print System 78

Where the Fishermen Ain't

AUGUST 30, 2016

Now, in typical practice, such financial narratives are “secured” (in this sense, meaning “recorded, agreed-upon, and made relatively immutable”) by third parties, which include corporations, banks, regulators, clearinghouses, industry groups, auditors, and so on. their “versions of truth”?

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

Now, in typical practice, such financial narratives are “secured” (in this sense, meaning “recorded, agreed-upon, and made relatively immutable”) by third parties, which include corporations, banks, regulators, clearinghouses, industry groups, auditors, and so on. EverLedger , Provenance.Org , Chronicled , SKUchain , etc.).

Storytelling 20

Storytelling Technology Financial Groups 20

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. Barilla Pasta Comes Full Circle.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. Barilla Pasta Comes Full Circle.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Sword and the Script

DECEMBER 11, 2018

Martech leaders like Amazon Web Service’s Personalize system are simplifying personalization and recommendation services for customers through machine learning. Unlike media advertising, partner marketing is based on mutual benefit (not just dollars-for-eyeballs) and has to be earned (the reputations of both parties are on the line).

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

AUGUST 2, 2016

I also believe working through military policies and regulations helps me understand and anticipate the compliance and regulatory requirements of the banking, legal and healthcare industries. In PR, I focus on brand reputation and relationships with target audiences. are all forms of marketing. It’s about value.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

But it’s now America’s reputation that’s on the line, and the right messaging isn’t enough. Still others, including Bank of America, Ford Motor Co. In the wake of the shocking violence last week, that may be starting to happen, and there’s a role for PR and corporate communications. Why business can help.

Corporate 338

Corporate Policies Groups Public Affairs 338

Sword and the Script

DECEMBER 15, 2020

This is in part because they compete for budget, but also because marketing is seen as more proactive because its mission is to drive growth, while comms is (inaccurately) considered more reactive or defensive due to its link to crisis and reputation management. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 168

Marketing Employee Content Marketing Training 168