Sword and the Script

JANUARY 5, 2016

There is even a Chrome plugin now that changes every reference to millennial on a web page to ‘snake people’ to drive this point home.”. – PRMoment.com: Ten PR predictions for 2016. As for the eleven predictions listed here –I predict the chances are good you can take them to the bank in 2016. Real influencers, please stand up.

Banking 60

Banking Marketing Wireless Advertising 60

Business Wire

JUNE 22, 2017

written by Ibrey Woodall, Business Wire’s senior vice president of web communications services, offers guidance and tactical tips for ensuring that your branded IR site is safeguarded against situations that may compromise your efforts, such as the premature disclosure of earnings data. Is Your IR Site a Security Liability? She holds a B.A.

Financial 159

Financial Web Banking Internal 159

ImPRessions - Crenshaw Communications

JULY 22, 2019

Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. Good will has value. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

Agility PR Solutions

APRIL 3, 2019

According to Sophos, 70 percent of internet users use the same password for almost all the web services they use. The post 20% of cyber-crime victims work in marketing, public relations and HR appeared first on Agility PR Solutions.

Publicity 72

Publicity Banking Marketing Web 72

Presspage

AUGUST 8, 2017

Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? ). Social sharing will improve your ranking.

SEO 141

SEO Engineering Google Web 141

Sword and the Script

MARCH 26, 2019

Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. Modern digital media brought web analytics which have made gathering metrics easier. More importantly, it doesn’t scale.

Measurement 116

Measurement Communications Survey Web 116

Communications Conversations

OCTOBER 7, 2014

Blogs/web sites (which largely run on WordPress and other dynamic and intuitive content management systems, which make them very easy to navigate). * A wealth of apps on phones that allow these employees to do everything from bank to make travel reservations to buy clothing with just a few simple clicks. Much faster.

Employee 157

Employee Corporate Communications System 157

Sword and the Script

MAY 7, 2019

It was a better way of helping people find information on the web. Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. Second, organic search is like compound interest in a bank account. That happens in a moment of need.

Google 131

Google Banking Engineering Web 131

NewsWhip

MARCH 4, 2022

As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. Mar 4th: Brands can’t bank on TikTok alone. Every weekday morning we send a newsletter to our subscribers that predicts the top stories and social posts of the day. Here’s today’s , as an example.

Instagram 78

Instagram Banking Sports Government 78

Communications Conversations

JANUARY 11, 2019

We’ve interviewed leaders from Walmart, Dell, Sleep Number and US Bank, among others, over the years. A link to your web site (or site of your choosing) in the show notes for each of our 12 monthly shows. hosted by someone on the big company side (Kevin at General Mills) and someone on the solo consultant side (me!).

Interviews 60

Interviews Web Employee Banking 60

Contently - Strategy

FEBRUARY 9, 2021

I can’t tell you how many brand newsletters I come across that have a call-to-action like: “Sign up for the Bank A newsletter to get the latest financial news, advice, and company updates.” Every email service provider—from Pardot to Mailchimp to Substack—allows you to share your newsletter as a web URL.).

How To 142

How To Content Marketing Banking Advertising 142

Flack's Revenge

OCTOBER 18, 2016

But there are implications well beyond PR – technology increasingly determines not only the news we read, but has a role in everything from banking to education, transportation, healthcare and beyond. Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications.

Groups 120

Groups Study Transportation Technology 120

Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Backlash to the blockchain deluge.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

SEPTEMBER 26, 2018

Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Web analytics Google Tag Manager (free) and Google Analytics (free) 10. Here’s a guide to investing in PR tools and a series of recommendations. month) for simple visual layout; and iMovie (free) for video editing and production 8.

Tools 117

Tools How To Google Analytics 117

Critical Mention

DECEMBER 10, 2018

This may seem daunting, but we have strategies for you to implement that won’t break the bank. Poorvi Adavi is a freelance web content writer and editor in South Bay, California. Maintaining relationships with customers, third-party vendors and media contacts is just the tip of the iceberg. Holiday greeting cards go a long way.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Look for unusual events that are worth noting, spikes in your data that clearly stand out.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Stephen Waddington

DECEMBER 11, 2019

Other professions such as finance, banking, law and accountancy are upskilling en masse. I started by reading and looking at videos on the web. Those who embrace AI will have competitive advantage. PRs who fail to accept this new reality and fear AI will see others move ahead. How do other professions compare with PR?

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Solo PR Pro

FEBRUARY 25, 2021

I only met with the agency team for client status calls, and any of my recommendations for other account buckets such as web and social were facilitated by my POC. However, I was very siloed away (red flag #1). To the rest of the team, I was just traditional media relations. This campaign is when the synergy between the agency and I exploded.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Sword and the Script

JULY 23, 2016

The three articles below examine a part of the vast martech landscape most important to PR pros, views of PR from a PR pro within a large martech vendor and finally a look at the future – what the touchless web might mean for technology in the marketing space. Also see: 11 Shrewd PR and Marketing Predictions You Can Bank On. * * *.

Technology 60

Technology Mobile Web Banking 60

Communications Conversations

DECEMBER 13, 2017

But, don’t forget about setting up podcasting outposts across the web at places like SoundCloud. My Talking Points Podcast partner, Kevin Hunt, has managed the Taste of General Mills Podcast for a couple years now. Susan Beatty helped start the Power of Possible Podcast at U.S.

Corporate 103

Corporate Banking Resources Radio 103

Waxing UnLyrical

DECEMBER 21, 2012

Then came the ability to make phone calls, send email messages, and surf the Web (itself a relatively new concept in the scheme of things) using a little gizmo that (today) fits comfortably in your shirt pocket… the cell phone. He blogs at A Professor’s Thoughts. Twitter Google+ LinkedIn PR and Change… On the Edge of Tomorrow.

Public Affairs 90

Public Affairs Nonprofit Banking Government 90

Sword and the Script

FEBRUARY 14, 2017

Cookie the blog and then use it for retargeting (those ads that follow you around the web after visiting a site). Too many corporate blogs skip the subscription mechanisms, which a little bit like forgoing the benefits of compound interest in a bank savings account. Professional tip: Want to capitalize on visibly sooner? 3) Quality.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

DECEMBER 3, 2016

Co-authors Jason Heller , David Edelman (who is now a CMO with a large organization in a highly regulated market) and Steven Spittaels write: “An international bank recently decided it wanted to see how customers would respond to a new email offer. Eight weeks later, they were ready to go.

Marketing 60

Marketing B2B Content Marketing Training 60

Norton's Notes

JULY 29, 2015

Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. One of my career defining roles was writing the social media strategy for a prominent central bank. We should all be concerned about the growth of the dark web.

Interviews 28

Interviews SEO Banking Radio 28

Communications Conversations

OCTOBER 24, 2019

Like, your web site. Life Time, Medtronic, General Mills, Toro, UHG and US Bank are just a few of the companies where these people work. But, a handful of the key lessons that stand out to me are: First, don’t over-complicate things. Yes, it should showcase your best you. But, it shouldn’t take 9 months to get it up!

Social Media 79

Social Media Media Groups Blogging 79

Communications Conversations

OCTOBER 13, 2015

Driving traffic to the web site. Bank is the title sponsor for the new Vikings stadium here in Minnesota. When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Good story. Great, model employee. All good things. Except, the Pella folks forgot to amplify the content.

Corporate 60

Corporate Creativity Employee Instagram 60

Waxing UnLyrical

MARCH 25, 2016

Kari Sharp , my web mistress extraordinaire. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Sara Theisen , my designer extraordinaire. (I I highly recommend all three of them if you’re in the market, btw.).

Training 40

Training Banking Software Web 40

Waxing UnLyrical

JULY 11, 2012

Looking at the results, it could be an opportunity to provide heaters in the first place (retailer), help manage finances better (financial advisor/bank), or fix the window (glazier). Additionally, we’re not limiting ourselves to one pain point. Four opportunities to get involved from one search? Yes please! Is it this simple?

Social Media 81

Social Media Media Google Tools 81

Waxing UnLyrical

JUNE 24, 2011

My design software won’t even power on unless the clock is running and your deposit check is processing in my bank account. Usually this meant surfing the web and flipping through my art books for a few days in order to soak up some inspiration, followed by a long time spent in front of a blank computer screen.

Web 66

Web Banking Small Business Software 66

Waxing UnLyrical

MARCH 14, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Image: Alan Bishop via Unsplash, CC Zero. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

JUNE 20, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Image: Helloquence via Unsplash, CC Zero. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Communications 42

Communications Retail Banking Mobile 42

Waxing UnLyrical

JULY 25, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Image: Anastasia Zhenina via Unsplash, CC Zero. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

MARCH 7, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Please share in the comments below. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Please share in the comments below. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

JULY 18, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Image: Roman Mager via Unsplash, CC Zero. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

There have been too many apologies that later rang hollow, and its bank of good will is nearly empty. As if that weren’t enough, in early September, Tesla shares nosedived and two senior officers resigned just hours after Musk smoked marijuana on a live web show. The NRA retrenches. Papa John’s feels the heat.

Banking 257

Banking Facebook Reputation Crisis 257

Waxing UnLyrical

JULY 11, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Image: William Iven via Unsplash, CC Zero. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Report 40

Report Banking Measurement Digital PR 40