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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Hockey Canada is our national governing body for all amateur leagues of the sport. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues. 3) Sports is an Inherently Risky Bet . The Scandal .

Brand 148
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PR Rock Stars: U.S. Bank’s Susan Beatty

Communications Conversations

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank and that I get to do all the “fun stuff.” Bank Stadium). Bank Stadium was a family day.

Banking 113
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Teamwork Is a Contact Sport

Waxing UnLyrical

in team sports. Social media interaction isn’t exactly a team sport. Teamwork” is a contact sport…you come in contact with your colleagues, put your thoughts and ideas into play, pass off the “ball” to another for refinement, and, in the end, you “score” with success for your client or employer. I can have a good idea.

Sports 40
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How to Improve Your Social Media Targeting

Cision

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.).

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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

Dwayne Safer is a finance professor at Messiah University where he teaches courses in Financial Management, Corporate Finance, Security Analysis and Evaluation, Financial Institutions Management, and Investments. He holds the designations of CFA, CFP, and CAIA.

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Why are brand-side PR pros less networked than their agency peers?

Communications Conversations

Because it lends credence to a trend I’ve long noticed, and often wondered about: Why are agency people far more networked than their corporate peers? Finally, as I think about my experience personally, I think about the people I’ve worked with and know on the agency side and people I know on the corporate side.

Agency 84
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17 people I want to have coffee with in 2021

Communications Conversations

Sofia Horvath, Federal Reserve Bank of Minnesota. Katie Berry, US Bank. I’m looking forward to hearing about what it’s like doing PR for Minnesota’s fastest-rising sports franchise! She seems to work in sports and entertainment PR–a world with which I am unfamiliar. Stephen Dupont, Pocket Hercules.

Banking 78