Three lessons brands can learn from the Hockey Canada Scandal
NewsWhip
OCTOBER 13, 2022
Hockey Canada is our national governing body for all amateur leagues of the sport. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues. 3) Sports is an Inherently Risky Bet . The Scandal .
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