Remove Banking Remove Corporate Remove Reputation Remove Sports
article thumbnail

Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Hockey Canada is our national governing body for all amateur leagues of the sport. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues. 3) Sports is an Inherently Risky Bet . The Scandal .

Brand 148
article thumbnail

PR Rock Stars: U.S. Bank’s Susan Beatty

Communications Conversations

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank and that I get to do all the “fun stuff.” Bank Stadium). Bank Stadium was a family day.

Banking 113
article thumbnail

Behind the Headlines With Ted Meyer

Cision

For the largest banks, the reputational damage from the financial crisis could take a generation to repair. When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet. What are some of the biggest PR challenges financial companies face? Image via Ted Meyer.

article thumbnail

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

article thumbnail

#SocialPR Spotlight: Dinean Robinson

Waxing UnLyrical

I’ve been in the game for 12 years and have worked within food & beverage, sports, entertainment, non-profit, health & wellness, and LGBTQ sectors! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

article thumbnail

Behind the Headlines With Kathy Walsh

Cision

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. If I won the lottery, I’d…buy a house in the Outer Banks. What are the biggest marketing mistakes brands make?

Nonprofit 227
article thumbnail

Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

Company stability and reputation are also key to a business purchase. The buyer isn’t forking over his own money for a PC or a car lease; he’s buying with corporate funds, and any problems may reflect poorly on his performance. Business reputation counts. PR promotes customer success stories.

B2B 242