Shift Communications

FEBRUARY 7, 2018

Consumers are especially distracted by many other priorities for their attention. B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases. In Q4, its rate of growth bounced back from half a year of declines, up 5.06% quarter-over-quarter.: Snapchat notched 37.5% Christopher S.

B2C 74

B2C Web Advertising Advertising 74

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. PR and content play vital roles in managing and accelerating the sales funnel. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Flack's Revenge

JANUARY 10, 2019

You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. If I‘m a B2C brand, I am still investing somewhat in Facebook. Frank: The disinformation on social media certainly changes the way I share and consume information on social media. Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

Prohibition

JANUARY 6, 2023

This is backed by the statistics, its estimated that video accounts for over 80% of all consumer traffic – demonstrating the power of video on internet users, as well as the solution it clearly offers marketers. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

PR 20/20

OCTOBER 11, 2018

Personalization: Powering intelligent consumer experiences. Netra helps brands and agencies better understand and reach their ideal consumers by analyzing billions of consumers’ photos—and identifying their activities, interests/passions, key life events, demographics of their tribe, and brand preferences. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. And for the most successful B2C marketers: 93 percent are extremely/very committed to content marketing.

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Beyond PR

APRIL 28, 2017

Despite advances in machine-learning and automated content development, great stories that have major economic or social impact are still consumed by real people. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Web analytics owners can be a good place to get valuable data about your target audience.

Storytelling 45

Storytelling Data B2C B2B 45

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Offer consumable content ….

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Prohibition

FEBRUARY 13, 2020

Only 5% of all branded content online content gets 90% of consumer engagements, so standing out from the crowd and ensuring campaigns and convert has never been more important – or more difficult. With that in mind, here are five of our top tips for making sure your campaigns convert.

Measurement 62

Measurement Marketing SEO B2C 62

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. Influencer relations should not be limited to consumer campaigns. So then, why are B2B brands more hesitant when it comes to embracing the influencer? So, where to start.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. Influencer relations should not be limited to consumer campaigns. So then, why are B2B brands more hesitant when it comes to embracing the influencer? So, where to start.

B2B 48

B2B Marketing Strategy Corporate 48

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? The higher the organic traffic for your web pages, the better is the SEO effectiveness of your content. Guest Post by Brandon Brown. And one of the main reasons is that they find it difficult to measure. Keyword Rankings. Conclusion.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. “I The good news?

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 192

Writing Communications Marketing B2B 192

PR 20/20

JULY 9, 2020

Research: Analyze billions of data points across the web to get actionable insights. This helps marketers gauge consumer search behaviors over time to fuel content ideas. According to HubSpot , only 35% of B2B marketers and 37% of B2C marketers do. Pillar Pages: Create clusters of web-pages around core topics.

Google 90

Google SEO Trends Content Marketing 90

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Not defining your target audience.

Content Marketing 103

Content Marketing Print Analysis Data 103

PR 20/20

NOVEMBER 10, 2022

HubSpot is hard to beat in most instances—it’s the perfect choice for many B2B , B2C, and SaaS businesses. With HubSpot’s website activity tracking, your business can track how a lead interacts with each of your web pages. Logging calls manually is so last year—it’s inefficient and time-consuming. Website Activity Tracking.

Software 54

Software System B2C Tools 54

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations.

Marketing 62

Marketing Technology Data System 62

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Guest post by Atman Rathod.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Journalists and consumers crave videos. Similarly, B2C marketers report similar success.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

APRIL 12, 2016

As consumers and buyers increasingly turn to those individuals and brands they trust, marketers must leverage opportunities to influence the influencers, if you will. Furthermore, trust is an increasingly critical factor in both B2B and B2C purchase decisions. Gain influencer attention.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Journalists and consumers crave videos. Similarly, B2C marketers report similar success.

Infographics 72

Infographics Case Study Video Survey 72