Communications Conversations

DECEMBER 2, 2021

Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). Yep, sales and leads are a primary focus on many, many brands. Driving awareness and engagement with customers. Serving as a customer service channel.

Strategy 106

Strategy B2C B2B Resources 106

5W PR

MARCH 2, 2020

Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. The highlight of their 10 th annual study was the finding that 85% of respondents reported that their customers viewed their company as a trusted resource. . Content Marketing.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Instead, use hashtags that are already popular and align with your brand.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” ” The rise of customer segmentation. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa.

Marketing 118

Marketing Data B2C Big Data 118

Beyond PR

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? I want to be close enough to my customers to smell them,” Sterling told me. Advanced: Comprehensive Listening Software.

Software 45

Software Customer Service Google Small Business 45

Shift Communications

JANUARY 5, 2016

After all, whether you’re a B2C or B2B company, growth is a pretty big part of staying alive. If you aren’t growing your customer base, you aren’t long for this world. We blame customer service instead. Think about a brand whose emails you subscribe to; what do they offer that prevents you from hitting unsubscribe?

Marketing 60

Marketing B2C Customer Service Facebook 60

Shift Communications

JUNE 30, 2015

Beyond being good data-driven practices, the above gap analysis is vital because the buyer experience with brands (yes even B2B brands) is never going back to days when a great media launch with some social baked into it gets the job done. The buyer journey in this world is based on the user’s needs – not the brand’s value proposition.

B2B 60

B2B Analytics Google B2C 60

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook B2B organisations. Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. The Impact of Effective PR on B2B When implemented effectively, PR can have numerous benefits for B2B: Increased brand awareness. Extra Mile.

B2B 52

B2B Strategy eBook Small Business 52

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. While content strategy has always been important, more brands are waking up to how important it is. How to Use Customer Service and Community to Create Killer Content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A model for success.

Leadership 93

Leadership Brand Branding How To 93

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? It comes down to every customer service interaction.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

FEBRUARY 1, 2024

AI Chatbots Thanks to AI chatbots and virtual assistants the way in which we interact with brands and businesses is changing! Trend Analysis AI powered trend analysis can be a really beneficial tool for brands and creators alike. These intelligent programmes are able to act as 24/7 companions, engaging with users in real-time.

Social Media 62

Social Media Trends Media Guidelines 62

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. On the other hand, those working in PR have to know their audience preferences to create engaging content for brands on a daily basis. Social media has always been recognized as a strong customer service facilitator.

SEO 229

SEO Social Media Tools Google 229

Buzzstream

JANUARY 5, 2024

Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. Ask On Social Media Some brands are very active on social media; you can simply ask to connect to the correct person. The brand may not have messaging enabled on some platforms, like X.

How To 83

How To LinkedIn Tools Google 83

Beyond PR

JULY 21, 2016

As creators, promoters, and revenue drivers, we’re called on to work together and build an ongoing experience for our brand. Increasingly, a company’s sales team also looks to marketing for nurtured, high-quality leads, not just brand awareness.”. The content and customer experience is one that’s owned by everyone. Competition?

Brand 40

Brand Branding How To Employee 40

Sword and the Script

OCTOBER 11, 2016

These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands? 1) Benchmarks for Brands in Social Media. The study, which looked at “average interactions per post per brand per 1,000 followers,” also noted engagement ticked up slightly on Twitter.

Social Media 60

Social Media Study Media Survey 60

Journalistics

MARCH 24, 2015

– do you really value your customers? Are you going to share the user-generated content they create showing how much they love your brand and your product? Brand sentiment? Volume of conversations about your brand and your competition? Where do they evolve from a casual fan to a brand advocate?

Strategy 72

Strategy How To Measurement Analytics 72