5W PR

MARCH 2, 2020

Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. The highlight of their 10 th annual study was the finding that 85% of respondents reported that their customers viewed their company as a trusted resource. .

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Communications Conversations

DECEMBER 2, 2021

Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). Driving awareness and engagement with customers. Serving as a customer service channel. Because I think we’re on the precipice of a big shift. Not surprising.

Strategy 106

Strategy B2C B2B Resources 106

Critical Mention

FEBRUARY 22, 2019

In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Customer service and Chatbots (15%). CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

MAY 25, 2021

The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. 72% trust a business that “treats customers well, even in tough times.”. 72% trust a business “has good customer service/is responsive to problems.”.

Brand 108

Brand Branding Survey Customer Service 108

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers.

Content Marketing 49

Content Marketing Brand Branding Marketing 49

Beyond PR

MAY 30, 2017

Sterling and his team have robust forums set up for both organizations, providing a perfect way to listen to devoted customers every day. “I I want to be close enough to my customers to smell them,” Sterling told me. Intermediate: Dedicated Customer Service and Reviews Software. Advanced: Comprehensive Listening Software.

Software 45

Software Customer Service Small Business Google 45

Shift Communications

JANUARY 5, 2016

After all, whether you’re a B2C or B2B company, growth is a pretty big part of staying alive. If you aren’t growing your customer base, you aren’t long for this world. We blame customer service instead. This struck a chord with me as I thought about the various projects clients ask us to help out on. We also blame sales.

Marketing 60

Marketing B2C Customer Service Facebook 60

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook B2B organisations. Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service.

B2B 52

B2B Strategy eBook Small Business 52

Shift Communications

JUNE 30, 2015

Are you set up to engage them quickly with customized information? What if customer service is a deal breaker and the prospect is using social to test your capabilities? What if your channel partner gets a rush quote request, and instead of directly managing an existing customer they are sent to your portal.

B2B 60

B2B Analytics Google B2C 60

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers. – 11:50 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Prohibition

FEBRUARY 1, 2024

Virtual assistants also offer a cost-effective solution to larger businesses who are handling a high volume of inquiries, allowing them to effectively scale their customer service operations efficiently and a lower overall service cost by reducing reliance on human agents.

Social Media 62

Social Media Trends Media Guidelines 62

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? It comes down to every customer service interaction. Chris: We have to be aware of everything, quite frankly. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

MARCH 13, 2017

Social media has always been recognized as a strong customer service facilitator. Here’s a great example of how customer complaints and feedback can be converted into marketing: “Apple responds to people’s tweets with entire commercials” – via Mashable. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Contently - Strategy

NOVEMBER 14, 2018

Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. If you’re B2C, help them enjoy personal passions (travel, fitness, wellness, food, sports, etc.) A model for success. A brand is just the sum of all interactions someone has with a company.

Leadership 93

Leadership Brand Branding How To 93

Buzzstream

JANUARY 5, 2024

Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. B2B brands are more active on X or LinkedIn, whereas B2C brands are more active on social platforms like Facebook or Instagram. If you aren’t a robot, it will display the email address!

How To 83

How To LinkedIn Tools Google 83

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. “Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

OCTOBER 11, 2016

However, the study takes it further: customers with a positive interaction – a response – are 44% more likely to share their experience and 30% more likely to recommend a brand. This is all the more reason to believe good customer service is good marketing. The same holds true for B2B and B2C. Those negative tweets?

Social Media 60

Social Media Study Media Survey 60

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 And it’s not just our marketing and communications teams that are called on to do this.

Brand 40

Brand Branding How To Employee 40

Journalistics

MARCH 24, 2015

For B2C companies, this might be entertaining content that makes fans want to engage more and share their experiences with you. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow. Where do they evolve from a casual fan to a brand advocate?

Strategy 72

Strategy How To Analytics Measurement 72