What B2C Can Learn From B2B PR
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2016
Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. Any Good PR Program Starts With The Customer. Use the data.
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