Study: most B2B tech companies lose sales deals they didn’t even know existed
Sword and the Script
JANUARY 23, 2024
The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.
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