Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. Respondents noted that offering thought leaders or an interview may be too ambiguous or cumbersome for reporters with limited bandwidth.

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Report Automotive Media Local 101

Bianchi Biz Blog

OCTOBER 23, 2023

Since I have made the switch to covering parts suppliers and distributors in the automotive aftermarket, supply chain, M&A trends and sustainability are on my radar. There have been fluctuations in supply and demand in the automotive aftermarket since COVID and M&A has increased on the retail service level.

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Meeting Automotive Media Journalism 95

Bianchi Biz Blog

AUGUST 31, 2023

Put That Coffee Down : Host Kevin Hill and special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling and marketing with the top leaders in freight. HDT Talks Trucking : Go behind the scenes with the industry’s most seasoned trucking reporters.

Transportation 87

Transportation Automotive Mobile Interviews 87

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). What type of content are they interested in, and what worked in the past?

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Strategy Survey Automotive Data 418

Bianchi Biz Blog

NOVEMBER 20, 2023

But I’m also a car guy, a realist, and an automotive analyst. While I have enjoyed doing interview pieces over the years (Jay Leno, Arnold Schwarzeneggar, Lee Iacocca, Carroll Shelby , Mario Andretti), interviews are small in number compared to the industry leader perspectives I run. Any pet peeves with PR people?

Journalism 114

Journalism Automotive Interviews Writing 114

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years. When will this innovation reach the market?

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Meeting Automotive Media YouTube 77

Bianchi Biz Blog

MARCH 2, 2023

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. Smart companies are starting to do the same when procuring marketing services like PR.

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Agency Automotive Engineering Education 108

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

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Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. LiDAR is a perfect example.

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Meeting Automotive Media Technology 78

Bianchi Biz Blog

JUNE 17, 2021

3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. These more private spaces will allow your company to conduct scheduled meetings or media interviews in a convenient and distraction-free location. Automotive Technology PR Specialists. 5-8, 2022, with Media Days Jan.

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Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

SEPTEMBER 1, 2022

Now our most popular blog feature, we pose questions to journalists to help PR folks, especially those in the automotive, mobility, commercial vehicle and Detroit business sectors, to better understand how they can better serve journalists. Consider this response from freelance automotive journalist Gary Witzenburg: “Don’t be pushy.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?”

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Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

MAY 26, 2022

And of course, it’s become one of the most important shows for the automotive industry in the world. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

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Mobile Technology Automotive Meeting 87

Bianchi Biz Blog

SEPTEMBER 23, 2021

Looking to connect with influencers in the electric vehicle (EV) market? Munro is widely sought and quoted by major business and automotive media on EVs and other automotive technologies. Hosted by Alex Guberman, the site covers news, reviews, interview with industry leaders and more. We’ve got you covered! Insta: [link].

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YouTube Automotive Energy Mobile 63

Bianchi Biz Blog

APRIL 18, 2022

I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to.

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Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

FEBRUARY 12, 2024

You can follow Tim on X here: @t_levin You might also be interested in: PRGN: A Global Force for Great PR Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business Insights from CES 2024 – The World’s Best Automotive Technology Show The post Meet the Media: Tim Levin, Senior Reporter at InsideEVs appeared first on Bianchi PR.

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Meeting Report Transportation Automotive 86

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

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Insurance Insurance Interviews Marketing 74

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

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Meeting Energy Local Media 97

Bianchi Biz Blog

NOVEMBER 1, 2021

I don’t think there has ever been a more exciting time to be covering the electric vehicle market. You really have to try to not have fun when writing about the automotive industry. Meet the Media: Gary Witzenburg, Freelance Automotive Journalist. Can you tell us what types of stories, trends or issues are on your radar now?

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Meeting Automotive Media Newspapers 75

Bianchi Biz Blog

MAY 26, 2022

And of course, it’s become one of the most important shows for the automotive industry in the world. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

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Mobile Technology Automotive Meeting 52

Bianchi Biz Blog

NOVEMBER 9, 2020

For example, if your company is an automotive technology supplier like many of our agency’s clients, an article in Automotive Engineering magazine can carry your story to some 135,000 mobility engineering and technical professionals around the world who are looking for mobility-related technical, insight and trend information.

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Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

MARCH 21, 2024

There certainly isn’t a lack of information available out there and it can be difficult to decide which resources are the best to focus your time on when it comes to keeping automotive and mobility technology supplier executives informed.

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Automotive Mobile Technology Transportation 119

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. When it comes to capturing attention, the Super Bowl reigns supreme, setting the gold standard for marketers around the globe. And then there’s Taylor… but more on that below.

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Sports Television Advertising Advertising 85

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. It’s no wonder marketing communications and PR professionals are frustrated. CES2022 PR Planning Forward: 5 Noteworthy Data Points. Author: Jim Bianchi.

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Automotive Media Report Print 77

Bianchi Biz Blog

APRIL 19, 2021

So, for example, we’re less interested in stories about automotive executives and more interested in stories about the culture of cars and how it’s evolving. Our readers are very interested in what’s happening with self-driving cars, electric vehicles and automotive safety. We are primarily focused on stories that affect the consumer.

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Report Meeting Automotive Media 84

Bianchi Biz Blog

MARCH 11, 2024

I am currently a news anchor and automotive reporter for NEWSnet. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. The more people I get to interview, the merrier. In my automotive career, getting to cover the UAW strike was challenging and rewarding.

Automotive 92

Automotive Meeting Report Journalism 92

Bianchi Biz Blog

OCTOBER 24, 2022

I get too many emails from PR people that have nothing to do with our market. You might also be interested in: Meet the Media: Kristen Strakalaitis, Morning Host of First Shift at Automotive News. Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers. Any pet peeves with PR people?

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Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

MAY 22, 2023

I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts. It’s a new ground for me.

Automotive 75

Automotive Meeting Report Real Estate 75

Bianchi Biz Blog

NOVEMBER 2, 2020

As the Editorial Director and Founder/CEO of Futurride, I’m responsible for all aspects of the startup, including website design, development, and sourcing backend systems for content management, search-engine optimization, outbound and inbound marketing, audience development, and enewsletters. now Lear Corp.) now Lear Corp.)

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Meeting Automotive Mobile Transportation 57

Presspage

AUGUST 24, 2023

Changing Markets: Current State and Challenges In his presentation, Jasper addressed the current state of content and marketing. Data and Relationships : First-party data has become a prized possession for brands seeking to build lasting relationships with their customers, and essential for future-proof digital marketing.

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Storytelling Data YouTube Strategy 78

Bianchi Biz Blog

FEBRUARY 4, 2021

Some of it is interesting at best, and much of it offers questionable (and sometimes downright terrible) advice, such as: Stalk your target reporter on Instagram; Offer the journalist an exclusive interview with your CEO; Embed your product info in GIFs to get the journalist to notice; or. Automotive PR Success Depends on Relationships.

Automotive 91

Automotive Mobile Agency Technology 91

Bad Pitch Blog

FEBRUARY 28, 2006

His focus is primarily the industrial market. He has more than 17 years of new product and process development experience in job functions ranging from engineering to sales and marketing. His focus is automotive and military markets. CLIENT NAME holds an ENGINEERING DEGREE from SCHOOL and a M.B.A. from SCHOOL.

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Pitching Automotive Engineering System 40

Bianchi Biz Blog

AUGUST 7, 2023

Sometimes the best marketing messages are the simplest, I suppose. I close all my interviews with “is there a question you feel I didn’t ask or anything else we need to talk about?” I switched majors my senior year because I enjoyed working with the student newspaper, a role I landed because they ran an ad that said, “Do you want $25?”

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Journalism Meeting Newspapers Automotive 79

Bianchi Biz Blog

APRIL 4, 2022

Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. Autoline: How Ford Plans to Crack the Market for Electric Vans. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. I am the VP of Content, Wrecked Media Group.

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Groups Meeting Automotive Media 97

Cision

MAY 17, 2016

In this interview, Anthony discusses prioritizing each step of your communication strategy, sharing brand messaging with a diverse audience and maintaining the integrity of your overall communication vision. How do you envision the future of marketing communication? If you’re careless with one piece, the whole strategy will suffer.

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Real Estate Pharmaceuticals Automotive Healthcare 227

Bianchi Biz Blog

JUNE 21, 2022

Understand the market I write for. I get lots of pitches for stories on the automotive industry, which occasionally cross over, but it’s rare. I occasionally get drafted to mow the lawn and do a little yard work. What advice do you have for PR people that want to pitch you? I cover the heavy-duty trucking industry.

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Meeting Media Chemicals Radio 86

PRSay

OCTOBER 12, 2016

In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.” When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community.

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Big Data Crisis Communications Data Crisis 60