Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 107

Marketing Newspapers Print Local 107

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. What are brands doing differently today?

Automotive 245

Automotive Resources Strategy Consumer 245

Bianchi Biz Blog

MAY 26, 2022

And of course, it’s become one of the most important shows for the automotive industry in the world. Assess and update your outreach list: You can have an amazing booth and the most creative CES event invitation, but that won’t mean anything if the invite doesn’t get to the right people to drive them to your event or booth.

Mobile 52

Mobile Technology Automotive Meeting 52

PR in High Definition

JANUARY 17, 2017

It is only by educating press about the technology and how it works in reality that comms professionals in emerging fintech sectors will be able to do their brands justice. Accelerating change in the automotive industry: After decades of incremental improvements, the automotive sector is finally becoming the bus that just won’t slow down.

Technology 48

Technology Automotive Retail Banking 48

Bianchi Biz Blog

MAY 13, 2021

Over the past year COVID has caused many companies and organizations to take a major pivot from holding in-person conferences, symposiums and events at venues across the country and world to creatively working to conduct those same conferences, symposiums and events online to virtual audiences across the globe.

Conference 60

Conference Automotive Video Energy 60

MaccaPR

OCTOBER 2, 2017

Rather than mere translation, I like to talk about transcreation – which means, you perform a creative transfer which takes a brand’s original marketing message that was tailored for a mostly white, middle class audience and inform it with the culture and values of another group of consumers. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

Waxing UnLyrical

MAY 11, 2016

It requires a high level of resilience, creativity and organization. Influencers are not only a hot topic for brands, they are a great way to get the word out about your campaign without the traditional constraints of lengthy lead times all while measuring your success. Media relations can be tough. It can also be hard to measure.

Media Relations 40

Media Relations Media Measurement Conference 40

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. At first, I thought – oh, no, Hyundai was operating in the most tired cliché of automotive advertising, which is driving a car through some Bonneville salt flats, kicking up dust as the morning sun hits your sheet metal.

Film 48

Film Marketing YouTube Advertising 48

Cision

MAY 17, 2016

Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. I knew that I wanted to be around creative people so I majored in graphic design and minored in fine art. How can brands appeal to a diverse audience? Rapid Fire Round.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. The brand may play only a small role in the coverage that drives awareness. That doesn’t mean public relations can’t build brand awareness; it can. Or consider today’s innovators – brands like Casper, Uber, and Amazon.

Publicity 255

Publicity Storytelling Automotive Software 255

Buzzstream

JUNE 30, 2021

For example, if I were to pitch a story with a subject line such as, ‘(Data) Speeding study reveals Kent is the worst UK hotspot’, to News Editors at regional publications, automotive sections of publications and nationals, it leaves no room for confusion at what the story is about. The way they format the copy.

Writing 71

Writing Pitching Study Data 71

Buzzstream

DECEMBER 17, 2020

I’ve also found it to be one of the most reliable tools for discovering journalist contact details, as well as pulling lists of journalists in various sectors that I am targeting (such as lifestyle, automotive, entertainment etc.). This will force you to get creative with the sorts of terms you think your coverage will fall under.

Digital PR 161

Digital PR Tools Pitching Film 161