Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. There are many more creative approaches to achieving a positive image. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 109

Video Marketing SEO Social Media 109

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Filter: Utilize AI tools to filter out noise and identify the most influential authors, articles and publishers during a crisis. KFC went through a highly publicized, somewhat bizarre crisis in the U.K.

Crisis 186

Crisis How To Brand Branding 186

Solo PR Pro

MARCH 12, 2019

Rather than giving you a linear list of words, words, words, a mindmap lets you see the project as a picture and make good use of the creative side of your brain. The core idea, the tree trunk, is simply “Product Launch” accompanied by an image of the product.

Product Launch 52

Product Launch Tools Groups Creativity 52

Beyond PR

OCTOBER 4, 2016

It takes savvy, creativity and a penchant for experimentation to connect with audiences. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. Find a newsworthy story angle.

Strategy 96

Strategy How To Software Media 96

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. It’s not exactly marketing and it’s not entirely journalism, but it’s not solely blogging either.

Brand 60

Brand Branding Journalism Product Launch 60

ISEBOX

SEPTEMBER 27, 2016

When you write the release, write it as if it’s a free standing article all of its own. Let’s look at THIS article. The very first paragraph contains what this article is about, entertains you (who doesn’t love some voodoo magic?), Are you just joining us in our 14 Part Blog Series for The Well Written Press Release?

Writing 70

Writing Product Launch Fashion SEO 70

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

Product Launch 40

Product Launch Marketing How To B2C 40

Konnect Agency

NOVEMBER 7, 2019

Here are a few examples of influencer programs to get your wheels turning: In-Kind Partnerships: These are partnerships with influencers where you offer free product in exchange for a social media post like an Instagram story, Instagram post or a blog article. Pros: Perfect for a $0 budget. Eliminate Heavy Weightlifting.

Instagram 60

Instagram Social Media Software Analytics 60

PR 20/20

JANUARY 15, 2019

CMO’s article recommends taking a step back and first aligning marketing and sales goals and models around a set of strategic accounts. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Ask sales for the top questions they receive, and turn customer concerns into a blog post.

Trends 57

Trends Marketing Software Video 57

Shift Communications

AUGUST 23, 2016

We work with them to look at the typical customer journey for a client’s industry, and develop creative strategies to ensure our clients are getting in front of their customers and potential customers with the right message on the right platform. Always make sure your metrics map back to the objectives outlined in your plan.

Company 60

Company Analysis Healthcare Product Launch 60

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. Senior vs creative. Thank you for reading this article.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. This can include the number of times an article is shared on social media, or the number of people who see a television segment.

Interviews 99

Interviews Publicity Technology Social Media 99

Shift Communications

AUGUST 3, 2016

Don’t Bury Creativity with Tactics. You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. If you are having trouble on the brainstorming front, check out this blog post that may help you.

B2B 60

B2B Interviews Strategy Product Launch 60

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Be creative when live-tweeting from the event. If a company executive is presenting or speaking on a panel, consider a post that features their story.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. They allow you to see what people are saying about you on social media, blogs, forums and more. 10. There are people who are already familiar with your brand or product and have a large following of their own.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

AUGUST 4, 2016

Share third party articles that support your brand message, are relevant and interesting. Be sure to tag authors of third party articles you Tweet. Use the video option to tease upcoming product launches or company news. Pin a blog post with a quote graphic. Join Twitter chats! Check out this example from Mazda.).

Social Media 40

Social Media Pinterest Media Marketing 40