Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. FY 2019 Achievements. Looking to the Future.

Television 60

Television Radio Analytics Government 60

Critical Mention

SEPTEMBER 3, 2019

With that said, we’re going to walk you through the key points to check off your list when searching for an earned-media tracking and analytics solution. A great way to start is to brainstorm ways to measure up to your competition. Access to Analytics. You can use these metrics to measure and report ROI. Until next time!

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106

How To Media Radio Print 106

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Place Internet of Things (IoT) sensors throughout your event and issue guests with lanyards that have radio frequency identification (RFID) chips embedded. Contact us to discuss your specific needs.

Community 91

Community How To Marketing Data 91

Stephen Waddington

JANUARY 6, 2019

In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. The #FuturePRoof podcast is back after a hiatus last year when work got in the way of recording.

Radio 76

Radio Customer Service Small Business Analytics 76

Cision

JANUARY 19, 2017

How do you measure that success? How does social media and analytics drive your PR strategy? What role do you see social media play in reputation and crisis management today? However, social media plays a vital element in both establishing and building a good reputation for you and your brand.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions. Critical Mention’s existing clients can continue to access their products and services as usual.

Technology 78

Technology Financial Corporate Reputation 78

Critical Mention

AUGUST 16, 2018

With up-to-the-minute news monitoring tools, you can monitor your brand via social media, online press, radio and broadcast. Having access to analytics makes it possible to make informed messaging decisions moving forward. With media monitoring, managing your brand’s reputation becomes that much easier. Get news in real time.

Media 60

Media Software Crisis Analytics 60

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. By monitoring trending topics in your industry, you can manage your brand’s reputation. Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. And, hey guys, it’s not like we have our troubles to seek as an industry when it comes to reputation. #B: Eight years ago I oversaw the worldwide media launch of a Glasgow SME.

SEO 120

SEO Engineering Content Marketing Agency 120

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Use these final three tactics to help improve and maintain a positive brand reputation: 1.Embracing

Brand 195

Brand Branding How To Reputation 195

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications.

Media 100

Media Print Radio Consumer 100

MaccaPR

JUNE 1, 2016

Just as our society transitioned from radio to TV over a half-century ago, we now find ourselves in the age of digital disruption. The emergence of data and analytics has opened so many doors for communicators, allowing us to engage with consumers on another level. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

PR Fuel

NOVEMBER 2, 2021

Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. Confirm through their website whether the company has enough experience to achieve measurable results. What’s more, most PR companies offer these packages to small business owners.

Writing 52

Writing System Automotive SEO 52

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. If they have a reputation of being on the up and up, your business will gain credibility when they recommend you. A few negative posts on Facebook or Twitter can result in a bad reputation that your company struggles to overcome for years.

Publicity 67

Publicity Small Business Advertising Advertising 67

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. We meld our relationships with journalists, the art of what we do with the science, our Real Chemistry analytics, and tools like yours to allow us to tell the right stories at the right time on the right channel. We talk about aerosol nanometers of size for measuring aerosols.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91