{PR}edict: Predictive Analytics and the Future of PR, Part 1
Shift Communications
AUGUST 28, 2017
More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). A Brief Recap of Predictive Analytics. Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data.
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