Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There are so many other thing that can tie content and PR to ROI beyond sales.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . “The Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Christopher S.

Publicity 166

Publicity Data Analytics Advertising 166

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market.

Company 148

Company Tools Technology Software 148

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR). That’s like saying the telephone is PR technology.

Interviews 98

Interviews Publicity Technology Social Media 98

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 136

Instagram Technology Resources Employee 136

PR 20/20

JANUARY 16, 2023

For Search + Analytics , we like…. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Run by the makers of the KISSmetrics platform, the blog also offers advice to up your analytics game.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

JULY 27, 2017

For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product. At Cision, many of our team members have worked at other technology corporations. Don’t Let Past Experience Color Current Assessment.

Brand 231

Brand Branding Employee Data 231

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Robust analytics and reporting. 24/7/365 customer service. In today’s media environment, it’s not enough to simply track mentions.

How To 60

How To Media Analytics Television 60

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Gartner forecasts global business value derived from AI is projected to reach $1.9 But, how do you get started?

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Cision

MAY 10, 2016

It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. With so many new technologies and platforms, how should brands choose which ones to include in their communication strategy? Or, WeChat, which lets customers make and send payments.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Beyond PR

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Written by Jason Edelboim, President of Cision Americas, where he oversees sales, customer service and operations for the U.S.,

Communications 64

Communications YouTube Analytics Instagram 64

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Gartner forecasts global business value derived from AI is projected to reach $1.9 But, how do you get started?

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

JUNE 3, 2020

2) Meltwater adds Signals to analytics Meltwater rolled out several enhancements to its product, the most significant of which is “Signals.” She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. in 2019, reaching a record $4.5

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Critical Mention

FEBRUARY 22, 2019

Customer service and Chatbots (15%). With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. Content research & creation (15%). Buyer journey optimization (9%). CRM enhancement (11%). Image recognition software (4).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Talkwalker has introduced a new feature it’s calling Customer Data +. 1) Talkwalker lets you run your data through their AI.

Internal 63

Internal International Data Media 63

Deirdre Breakenridge

OCTOBER 20, 2015

As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. As educators, maybe we won’t be pioneers in the technology world. I took it as an elective.” Can I high five that a million times? However, we can be the change in our classroom.

Education 150

Education Training Course Social Media 150

Critical Mention

MARCH 15, 2019

Alexa Lemzy is the blog editor and customer service maven at TextMagic. She loves to research and write about the ways mobile technologies and mobile marketing transform modern businesses and customer experiences. Until next time! Critical Mention. You can check out her profile on Twitter. SCHEDULE A DEMO.

Mobile 109

Mobile Social Media Marketing Media 109

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Plus, most social platforms have analytical tools to track users’ social and buying behaviors over time. Superior Customer Support — Deliver exceptional social customer service.

Social Media 86

Social Media Media Mobile SEO 86

Beyond PR

JULY 28, 2017

For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product. At Cision, many of our team members have worked at other technology corporations. Don’t Let Past Experience Color Current Assessment. By Nick Bell.

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

JANUARY 7, 2020

You also have the ability to apply the analytics to the results in a sidebar. Here’s a look at the analytics sidebar: Agility provides a couple of different views here too. 4) Analytics and reporting. You can apply reporting and analytics to either topics (searches) or folders. sentiment analysis. media type breakdown.

Tools 82

Tools Comparison Media System 82

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Partnering with customer service, they introduce “where did you hear about us? Analytics solutions can be very helpful, so long as they give you the information that you want.

Measurement 40

Measurement How To Analytics Customer Service 40

Stephen Waddington

DECEMBER 30, 2019

Measurement and analytics are cited as the leading area of investment in 2020 ahead of influencer marketing (36%), content creation (34%) and research (31%). It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. Media in pain 12.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The half- and full-day workshops can be customized to fit your organization’s size, goals and budget. PR 20/20) Perform review of Google Analytics data. (PR

Strategy 40

Strategy Marketing Internal International 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. There are so many thoughtful contributions – from people working on both the in-house and agency sides. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Karen Freberg

JULY 18, 2017

Messenger is being used in a variety of different ways, like customer service. Google Analytics. Instagram has done the same thing as well as adding their own stickers and geolocation. Video and photo replies are now available on IG. One of the challenges of course with all of these advances is to see how it is being applied.

Social Media 40

Social Media Resources Media Case Study 40

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook’s advanced machine learning algorithms, user data, and web tracking and analytics enable greater conversion optimization for ads. . Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms.

B2B 344

B2B Facebook LinkedIn Small Business 344