Shift Communications

FEBRUARY 3, 2015

Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry. Shannon receives calls from the media about it. When you’re seeking a competitive advantage from earned media, credibility is key. The client gets some great press out of it. Life is good, right?

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Shift Communications

MARCH 19, 2015

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered. Dos and don’ts for holiday media pitching. Do release some relevant data. Don’t force the story. Do use editorial calendars.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Deirdre Breakenridge

NOVEMBER 16, 2016

Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Also, it allows professionals to employ the right PR strategies when it matters most. In Q4 and beyond, data-driven PR will become commonplace.

Trends 88

Trends Brand Branding Analytics 88

Onclusive

AUGUST 15, 2017

If they’re not, the data showing what’s not working arms you with intel that can help you make better decisions moving forward. All data, whether it “makes you look good” initially or not, is valuable! Critical thinking paired with iterative analysis of PR data can help build trust between you and your executives or clients.

Data 170

Data Data-Driven PR Analytics Measurement 170

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 24, 2014

However, all of this data processing may not necessarily lead to any insights or any strategic changes; in many cases, we’ll be publishing massive quantities of shelfware that will go unseen. How do you make all of that analysis effort and time worthwhile? How do you avoid this problem? The second was a Super Bowl ad.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. Your data only goes so far.

B2B 147

B2B Data Retail Survey 147

Shift Communications

JUNE 25, 2018

Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. What topics are competitors owning (through their own content and earned media)? Where is the white space (i.e. Amanda Munroe.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

JUNE 22, 2015

On virtually every site you visit on the Internet, you’ll find social media sharing icons. We just want to prove or disprove a positive association between social media shares and page views. Let’s first get our data. I’ll use data from my personal website so as to avoid revealing anything under NDA.

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Sentiment/tone analysis. Owned media/messaging. Media relations. Social media management. Paid media and syndication.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. All earned media, like all public relations efforts, are not the same. We understand the primary goal of media to garner an audience and create awareness.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

NOVEMBER 23, 2015

Your passion will cause you to investigate more data sources, to not take what you hear in the media at face value. How rigorous would your analysis be? If our focus is driven by passion, how can we truly focus on data we don’t care about? Most people won’t read the data behind your analysis—and that’s okay.

Analysis 60

Analysis Data Comparison Analytics 60

Shift Communications

NOVEMBER 23, 2015

Your passion will cause you to investigate more data sources, to not take what you hear in the media at face value. How rigorous would your analysis be? If our focus is driven by passion, how can we truly focus on data we don’t care about? Most people won’t read the data behind your analysis—and that’s okay.

Analysis 60

Analysis Data Comparison Analytics 60

Shift Communications

OCTOBER 26, 2017

I took some time on The Cube to discuss machine learning as well as the future of media: Data Governance. A second major area of focus for the CDO is data governance, especially with massive changes coming to data regulation such as GDPR.

Strategy 109

Strategy Government Data Analysis 109

Shift Communications

JULY 24, 2017

s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Before activating a speaking bench or hitting the phones to contact media friendlies, you need to understand what and how the situation needs to be addressed. Another data source G.W.’s

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

JUNE 12, 2017

We look at impressions, unique monthly visitors, website traffic, social media engagements, website form submissions, organic search keywords – every form of quantitative data available to us. There’s nothing wrong with quantitative data, especially if you want to answer the question, “ what happened? ”.

Measurement 147

Measurement Data Study Advertising 147

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Action: PR Attribution. Engagement: Reader Engagement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Action: PR Attribution. Engagement: Reader Engagement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

MARCH 2, 2021

In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space. b) what if the PR/Communications team can’t accurately interpret/explain the nuances in the data analysis?

Data 312

Data Communications Data-Driven PR Analytics 312

Shift Communications

JANUARY 26, 2016

We learned how to optimize the success of an ad campaign on a variety of social media platforms, how to better understand and analyze our clients’ SEO and how to run and interpret a comprehensive competitor report – just to name a few. Social media analysis has become a common request for clients on both B2B and B2C teams here at SHIFT.

Marketing 60

Marketing Technology B2C Data 60

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

JANUARY 25, 2016

This often means using data about our current market or audience to create a model. A simple example may be an analysis of engagement for a brand’s 2015 social content, revealing what types of posts earned the most attention. A model is simply a substitute for reality that we can use to better understand the real thing.

Content Marketing 60

Content Marketing System Google Data 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Newsfile

JANUARY 30, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

JANUARY 5, 2015

Social media used to be a shiny object, a channel unto itself. Social media is now part and parcel of ordinary communications. Those who master social media in the year to come will unlock the power of large group movements rather than aiming for single megaphones. Journalism isn’t dead. Journalism just continues to evolve.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. USE IBM WATSON ANALYTICS FOR ADVANCED SOCIAL MEDIA INSIGHTS.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Shift Communications

OCTOBER 2, 2017

To execute predictive analytics efficiently and effectively, we need three classes of people in our organizations: Developers, to access the data and APIs that provide our data. Data scientists, to build predictive models from our data. The Future of PR is Predictive.

Analytics 112

Analytics Data-Driven PR Software Enterprise 112

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Tell Better Data Stories. Our work is often undervalued because our industry fails at reporting data. Moreover, when we do actually have data worth reporting, most of us skimp on analysis.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

NOVEMBER 9, 2015

The citizen analyst is the individual who has access to powerful, modern tools of analysis. In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. What does a citizen analyst do? What tools does a citizen analyst use?

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

The citizen analyst is the individual who has access to powerful, modern tools of analysis. In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. What does a citizen analyst do? What tools does a citizen analyst use?

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

The citizen analyst is the individual who has access to powerful, modern tools of analysis. In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. What does a citizen analyst do? What tools does a citizen analyst use?

Analytics 60

Analytics Analysis Data Tools 60