Remove category marketing-leader-interviews
article thumbnail

AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. Marketing Land.

article thumbnail

The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leadership is about establishing yourself and your organization as an industry leader. It should work hand in hand with other content marketing initiatives.

article thumbnail

Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. No category was left untouched. This retrospective examination could offer key learnings for those in the field.

Film 127
article thumbnail

No Shorts, No Sunglasses, No Service

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all heard that our nonverbal communication conveys more than the words we speak. Still, what do a couple of guys wearing shorts and sunglasses to work have to do with marketing?

article thumbnail

8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. A well-researched speakers’ bureau can vault a little-known company into the media (and influencer) spotlight and help turn an established company into a market leader. Expert commentary.

article thumbnail

2020 LinkedIn Profile Makeover Superstar Packages

wiredPRworks

Whether you’re just starting out, looking to step up, or be visible as leader, there’s a package here for you. . Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” LinkedIn 2020 Profile Start Up Package. Senior Executive.

article thumbnail

2020 LinkedIn Profile Makeover Superstar Packages

wiredPRworks

Whether you’re just starting out, looking to step up, or be visible as leader, there’s a package here for you. . Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” LinkedIn 2020 Profile Start Up Package. Senior Executive.