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Learn from Walmart: 4 social media governance best practices to reduce your risk of “going viral” in a bad way

Communications Conversations

Because many companies simply don’t have good social media governance guidelines in place. Companies (especially big, publicly-traded orgs) should be a LOT more careful when it comes to their social media governance. They give username/pass info to agencies in many instances–and then never change the passwords!

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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

Forget the Silicon Valley playbook of viral trends and flashy apps. Government agencies with competing priorities, military branches with specific technological needs, private contractors vying for contracts, and a cautious public with varied opinions on the industry. Here, technology isn’t about entertainment.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. To advocate in the face of government or regulatory scrutiny. Photo by Foto Sushi on Unsplash. To announce a new strategy.

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PR lessons from the feel-good story of the year

Solo PR Pro

We were surrounded by daily government press conferences, bleak graphs of COVID-19 cases exponentially rising at a frightening rate and stories of loss and sacrifice sprawled across every media channel day after day. Families, friends and loved ones were unable to see each other and instead were being ordered to stay at home.

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TCIP #016 – Malaysia Airlines Crisis Management with Jonathan Hemus

Melissa Agnes

How to plan for a global, viral crisis. How to incorporate collaborations from government agencies, emergency responders and other third-parties within your crisis communication plan. How culture, both organizational and national, impacted Malaysia Airlines’s crisis communication.

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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Phase 2: Understand the different variables and impacts.

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How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Of course, most PR isn’t propaganda, and government work – even disinformation campaigns – presumably serve a higher purpose.

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