Melissa Agnes

SEPTEMBER 21, 2014

How to plan for a global, viral crisis. How to incorporate collaborations from government agencies, emergency responders and other third-parties within your crisis communication plan. How culture, both organizational and national, impacted Malaysia Airlines’s crisis communication.

Airlines 210

Airlines Crisis Management Crisis Crisis Communications 210

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Phase 2: Understand the different variables and impacts.

Crisis 172

Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Of course, most PR isn’t propaganda, and government work – even disinformation campaigns – presumably serve a higher purpose.

Publicity 120

Publicity Storytelling Journalism Viral 120

Stephen Waddington

DECEMBER 24, 2019

In this guest post I asked agency owner and Conservative Party campaigner Graham Robb to write about this experience of the 2019 General Election. Anybody following twitter would think that we were about to have a Corbyn Government, even I was taken in. Listening is a best practice if often underutilised PR tactic. By Graham Robb.

Newspapers 78

Newspapers Film Local Policies 78

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. It was easy and better to oppose the President in this completely different environment, unless you’re a B2G supplier (business-to-government). Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms.

Report 225

Report Media Advertising Advertising 225

ReimaginePR

JUNE 10, 2015

. • Médecins Sans Frontières (MSF…aka Doctors Without Borders) International President Dr. Joanne Liu received the Canadian Public Relations Society President’s Award in recognition of “the work that [MSF] has done to raise awareness about Ebola and engage governments in a global call to action.”.

Video 120

Video Government Healthcare Viral 120

NewsWhip

AUGUST 11, 2021

These groups, factions, or narratives can be researched through analyzing viral narratives (the stories being shared), looking at where these spread (social accounts), and then discerning wider stories and beliefs. Some PR agencies have sharpened this granular, data-informed approach to planning to a fine point. So it goes. Perhaps so.

Brand 78

Brand Branding Groups Data 78

MaccaPR

JUNE 27, 2018

To walk its talk, Patagonia sells “equipment or gear,” not “clothing” and it delves deeply into activism, such as taking the government to court to protect wilderness areas (see Patagonia’s ad, at right), where its customers go to reclaim their souls. As a result, the company doesn’t just have a loyal fan base, it has brand evangelists.

Brand 70

Brand Branding Marketing Retail 70

David PR Group

JULY 28, 2015

Law enforcement agencies have widely adopted dashboard cameras on police cars, again as the technology has improved. Beware “Viral Marketing” Lastly, we are in the middle of the “viral marketing” era. And wearable cameras are likely next. We didn’t spy on the neighbors, but we could have.

Reputation 40

Reputation Viral Privacy Retail 40

Scott Public Relations

JULY 14, 2020

However, surrounding your candidate with credible allies who have no skin in the game except to support good leadership in government, will get you much more mileage and credibility. he/she is witty and sharply intelligent) and its potential to go viral. Humor goes viral. Also, consider the candidate’s ability to deliver humor.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Prohibition

DECEMBER 17, 2021

Government officials. They will include first responders, relatives of customers, social media users, government representatives, regulators and more. Domino’s Viral Staff Video. How can a PR agency help? A PR agency is essential in this type of situation. Managers and supervisors. Department leaders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

DECEMBER 9, 2021

They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. It can be defined as a brand, organisation or individual receiving negative or damaging publicity.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Masters in Communications

FEBRUARY 12, 2022

It is defined as the broadcasting of a message or messages simultaneously to a large audience, typically to people who do not have immediate access to the source (like government, multinational organization, or a large business with a huge number of people to disseminate a message). What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

MaccaPR

MAY 28, 2015

Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. million views on YouTube? Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Pitches can make or break a PR campaign. It’s as simple as that. As a magazine journalist, I received up to 300 emails per day. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

PR Conversations

APRIL 27, 2015

I fell into the PR profession by chance, not choice, as a result of government layoffs. But more seriously, I would say the Canadian Space Agency. Businesses, governments and organizations continue to need highly competent public relations professionals—and they are hiring. Who do you think has great public relations?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I fell into the PR profession by chance, not choice, as a result of government layoffs. But more seriously, I would say the Canadian Space Agency. Businesses, governments and organizations continue to need highly competent public relations professionals—and they are hiring. Who do you think has great public relations?

Film 40

Film Crisis Communications Ethics Crisis 40

NewsWhip

MAY 27, 2021

In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Paul Quigley, CEO and Co-Founder, NewsWhip.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

Contently - Strategy

APRIL 24, 2019

Working with the help of an agency, the content team made the tough choice to try a different course of action in the hopes of growing its audience. “We Marketing stacks can get messy, so limit the tools in your arsenal to strengthen brand governance. Consolidate your review process. Explore new distribution channels.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111