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Learn from Walmart: 4 social media governance best practices to reduce your risk of “going viral” in a bad way

Communications Conversations

Because many companies simply don’t have good social media governance guidelines in place. Companies (especially big, publicly-traded orgs) should be a LOT more careful when it comes to their social media governance. They give username/pass info to agencies in many instances–and then never change the passwords!

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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

Forget the Silicon Valley playbook of viral trends and flashy apps. Government agencies with competing priorities, military branches with specific technological needs, private contractors vying for contracts, and a cautious public with varied opinions on the industry. Here, technology isn’t about entertainment.

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Important Crisis Management Strategies for Managing the Zika Virus

Melissa Agnes

As the Zika virus continues to spread, what are the major crisis management risks that healthcare organizations and government agencies should be thinking about? The three elements of a viral crisis. Whether or not it contains highly shareable content, from short and catchy headlines to emotionally enticing images or videos.

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The Future of TikTok – and What a Potential Ban Means for the UK

Prohibition

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression. In the UK, TikTok has become increasingly popular, with over 22.28

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. To advocate in the face of government or regulatory scrutiny. Photo by Foto Sushi on Unsplash. To announce a new strategy.

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PR lessons from the feel-good story of the year

Solo PR Pro

We were surrounded by daily government press conferences, bleak graphs of COVID-19 cases exponentially rising at a frightening rate and stories of loss and sacrifice sprawled across every media channel day after day. Families, friends and loved ones were unable to see each other and instead were being ordered to stay at home.

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ICON 2020 Preview: Pulitzer Prize-Winning Science Writer Laurie Garrett on COVID-19’s Future

PRSay

Unfortunately, most governments are [adopting] nationalistic positions about vaccines and treatment. You may get the viral reach for a country way down, to a Finland or New Zealand level, and feel comfortable that you can [reopen] restaurants and movie theaters, but the virus will always lurk on the other side of your borders.

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