Bianchi Biz Blog

OCTOBER 9, 2023

I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. So many of my best story ideas are sparked by what I see and experience at industry events. What advice do you have for PR people that want to pitch you? Know your audience.

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. To succeed in PR long term, you need to create, grow and sustain genuine relationships with the right journalists, event organizers, influencers and bloggers covering your industry.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event.

Automotive 74

Automotive Mobile Technology Resources 74

Konnect Agency

AUGUST 2, 2022

What is Thought Leadership and How Can a PR Agency Help. A PR agency can assist with crafting this valuable content, building relationships with key media in the industry space and more. These expert interviews can include email/phone interviews, podcast interviews, and even speaking engagements through trade show events.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Sword and the Script

MARCH 27, 2018

How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Pitch a story about how the world is ending. Pitch a story about how the world is ending. Which leads me to the second problem.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed. ” Also helpful?

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. However, events come with one big caveat: they are very expensive. The Show Never Ends .

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Sword and the Script

OCTOBER 24, 2017

For example, for all the money spent at an event, “they take four days or longer to follow up with leads obtained at events.”. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. 40% say live events. Notably, live events dropped by 20% when compared to the same survey last year.

B2B 64

B2B Report Marketing Survey 64

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Look for industry conferences, trade shows and associations. This impacts client retention or job security nicely – whoot! ).

Publicity 100

Publicity Trade Shows Google Twitter 100

Bianchi Biz Blog

OCTOBER 3, 2022

Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. To obtain media attention at CES, you need a great story, a compelling pitch, an experienced PR partner … and a little luck.

Automotive 128

Automotive Mobile Technology Hotels 128

PR Fuel

JUNE 16, 2021

In fact, 61% of reporters prefer pitches in the morning. Think about current events that are occurring in your industry, too. Immediate release events might include breaking news. For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. . It often depends.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. And one more key element – the importance of live events. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s.

Marketing 62

Marketing B2B Print Technology 62

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Sword and the Script

JANUARY 9, 2018

6) Pitch the story to an industry newsletter. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. Sometimes these are developed and published by independent media companies, trade groups or associations. Can your agency bring big ideas and execute?

Media 98

Media B2B Groups Conference 98