PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Tech industry. Traffic & Conversion Summit. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

JUNE 20, 2018

A pipeline CRM should not be confused with the heavy duty enterprise CRMs including Microsoft Dynamics, Salesforce.com, and Sugar CRM. Having built-in marketing automation, a mobile app to make operation easier and portable, and induction of improved visuals lets a CRM tool admirably handle customer services and marketing.

Software 76

Software Tools Data Technology 76

Shift Communications

AUGUST 24, 2016

” If 80% of data is within organizations themselves, applications like Slack are primed to be the place where data is exchanged in an enterprise vs. a Facebook or Google. In concert with A/B message testing, Marketing helps customer service predict customer questions and develops materials to more quickly and easily resolve issues.

Data 60

Data Marketing System Google 60

Katie Paine's Measurement Blog

MARCH 9, 2023

That narrowed the data set to 10, but produced the desired percentage and the agency was able to declare that one third of all coverage contained a key message. If you are given a bunch of data collected from agencies who may or may not have been clipping consistently with your methodology you are treading in dangerous waters.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

NOVEMBER 5, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Unmetric brings several global brands, including Unilever, Pepsi, GM, and Edelman, as customers to the Falcon.io.

Internal 63

Internal International Data Media 63

Sword and the Script

OCTOBER 11, 2016

However, the study takes it further: customers with a positive interaction – a response – are 44% more likely to share their experience and 30% more likely to recommend a brand. This is all the more reason to believe good customer service is good marketing. Need an agency that sees social media in a larger context?

Social Media 60

Social Media Study Media Survey 60

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. It comes down to every customer service interaction. Ben: Belinda Smith from McDonald’s asks, “How is reputation risk incorporated into enterprise risk management?” Benefits of a framework for managing risk & examples | Jump to text. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. To that end, this year’s roundup is uh-mazing. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

FEBRUARY 9, 2024

We recommend using someone on the PR team, whether internal or with an external agency. Scan through other event press releases they have covered to ensure your press release includes all of the common elements or themes you see. You should be able to find this information in a press kit already.

Examples 62

Examples Product Launch Data Report 62

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. In this post, we’ll go through some practical steps you and your team can do to get started.

Publicity 85

Publicity Training Technology Data 85

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. Crucially, these fake revelations and unsupported claims are not the preserve of seedy and friendless men and women.

Employee 103

Employee Communications Internal International 103

PR 20/20

JULY 31, 2018

A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. We needed buy in from engineering, product management and customer service. Q: What advice would you give to an enterprise just starting the journey to digital transformation? A: Find the right partner; don’t go it alone.

Marketing 42

Marketing Leadership Engineering Education 42

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. But then you also have customer service and customer experience teams that are focused on when someone just has a bad, or a good, customer experience and how you react to that.

Media 202

Media Storytelling Technology Data 202

Journalistics

MARCH 24, 2015

Some of it will be developed in house, some will get kicked over to the agencies, and some will be created through mobilizing influencer networks and users to create content. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow.

Strategy 72

Strategy How To Measurement Analytics 72