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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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11 Steps For Crisis Management

Prohibition

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

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What Is Crisis Management And Why Its Important?

Prohibition

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? A successful crisis plan is proactive.

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The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

A crisis is a change. One’s adaptability is a measure of how effective that reaction is. Not that those forms and lists don’t have a place in crisis management. Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Spend two days mastering the latest and greatest in Communications Measurement. Spend two days mastering the latest and greatest in Communications Measurement.

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The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

A crisis is a change. One’s adaptability is a measure of how effective that reaction is. Not that those forms and lists don’t have a place in crisis management. Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.