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What Is Digital PR and How Does It Benefit My Brand?

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Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

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How to Integrate Digital PR into Your Wider Marketing Strategy

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Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media marketing. Social media marketing. Social media content can be repurposed for other channels, especially video and user-generated content.

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5 tips for avoiding image plagiarism in digital PR

PR in High Definition

If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. Again, this will depend on any applicable Creative Commons licences, but if you’re using someone else’s image it’s generally good practice to attribute their name. Attribute the author. Photo credit: Bonnie Kittle, Unsplash ).

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5 tips for avoiding image plagiarism in digital PR

PR in High Definition

If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. Again, this will depend on any applicable Creative Commons licences, but if you’re using someone else’s image it’s generally good practice to attribute their name. Attribute the author. Photo credit: Bonnie Kittle, Unsplash ).

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PR Account Director Vacancy in Leeds

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As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. We have recently celebrated our ninth birthday.

B2C 100
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Our Recent Favourite PR and Social Media Campaigns

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Channel 4’s in-house creative agency, 4Creative, unveiled a series of stunts as part of their campaign to promote their new reality TV show, ‘Make Me Prime Minister’ – including deploying a vending machine that sells fake drugs and a travelling 10 Downing Street lectern. What is content marketing and how can it help your business?

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The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. The Old “New Media” and Marketing Tools with Novel Twists [UML]. Brands like Warner Bros. Talk to Us!

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