Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. Pant savvy consumers want meaningful experiences first and great products second. We’ll need to tell a data led story that engages consumers at an emotional level.

Pitching 79

Pitching Agency Creativity Guidelines 79

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. The bits of code have long been used to track web visits and collect data to drive ad targeting. Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 120

SEO Creativity Mobile Journalism 120

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

NewsWhip

MARCH 3, 2020

We recently sat down with Bryan Pedersen of MSL to discuss earned media and the impact of data on agencies and their clients. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. . Bryan Pedersen: We infuse data into everything we do.

Data 88

Data Agency Sports Creativity 88

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. Guest post by Crenshaw Communications intern, Jordan Farbowitz . AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR. Weshould get creative with tactics. Think outside the B2B box.

How To 241

How To Advertising Advertising Data 241

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MMM vs. Data Driven Attribution. MMM does not focus on the consumer journey, like many attribution models.

Media 221

Media Measurement Analysis Television 221

Beyond PR

OCTOBER 24, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. People drive a brand, not analytics.

Creativity 70

Creativity Marketing Media Analytics 70

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. MMM leverages aggregate data. A new approach. Have you heard of Media Mix Modeling?

Media 243

Media Analysis Measurement Advertising 243

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MMM vs. Data Driven Attribution. MMM does not focus on the consumer journey, like many attribution models.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MMM vs. Data Driven Attribution. MMM does not focus on the consumer journey, like many attribution models.

Media 195

Media Measurement Analysis Television 195

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? Media must deliver new and compelling information to consumers instantly in a hotly competitive environment, and we’re here to help. PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment.

Trends 293

Trends Pitching Agency B2B 293

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. MMM leverages aggregate data. A new approach. Have you heard of Media Mix Modeling?

Media 221

Media Analysis Measurement Advertising 221

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. A little bit of intelligent automation can go a long way to reduce costs and drive revenue when you have the right data and the right use case.

Agency 84

Agency Enterprise Technology Analytics 84

Prohibition

SEPTEMBER 29, 2023

In our latest podcast episode, we had the pleasure of conversing with Josh Lachkovic, the founder and Managing Director of growth agency, Amphora. This shift calls for a greater understanding of consumer behavior and the ability to capture attention within milliseconds. Contact us for our podcast services !

Privacy 62

Privacy Comparison B2B Retail 62

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

JANUARY 26, 2024

Data-driven insights Collaborating with influencers provides brands with valuable insights into consumer behavior and preferences. Providing creative freedom Allow influencers creative freedom to showcase the brand authentically.

Social Media 78

Social Media Media Storytelling Creativity 78

5W PR

NOVEMBER 9, 2023

Leveraging machine learning algorithms, they can analyze vast amounts of data to create highly personalized and targeted marketing campaigns. The digital transformation of TV advertising has generated valuable data-driven insights for advertisers. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

5W PR

MAY 4, 2023

Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. Brands use the past to resonate with consumers and evoke nostalgia. This strategy makes consumers feel understood and connected to the brand’s values and beliefs. What is nostalgia marketing?

Film 88

Film Marketing Consumer Fashion 88

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. It is, after all, only working on mathematical models and data.

Technology 77

Technology Training Data Consumer 77

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity.

Technology 146

Technology Crisis Management Social Media Training 146

5W PR

SEPTEMBER 27, 2023

It’s a time when consumers are ready to spend, making it a chance to increase sales and brand recognition. Companies can use this period to reflect on the previous year’s holiday campaign, gather data, and set initial goals. Pay attention to real-time data and adjust strategies if needed.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Consider what insights or consumer behaviors your client can offer that resonate with the broader context.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Shift Communications

OCTOBER 27, 2014

Here at SHIFT, we coupled our love of candy and data to create the infographic below ( click for larger image ) showcasing consumers’ Halloween candy buying and spending habits. Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. Creative Data Marketing'

Infographics 164

Infographics Case Study Creativity Data 164

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. With two teams, I get to work on both consumer and high-tech B2B accounts. It requires agility, and keeps me thinking creatively. Where are you getting your data? Would you talk about the importance of this in agency life, and how it connects to the larger culture at SHIFT?

Agency 146

Agency Pitching Training Meeting 146

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness. It’s rooted in data and insights and is measurable.

Communications 78

Communications Analysis Leadership SEO 78

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. By using organic social media to build relationships with a given audience, you gain data insights about them. Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

We also know that Millennials ( and all consumers) prioritize experiences over things. Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Dig into your data bank. Agencies should call in team members from other clients or other departments to brainstorm ideas.

Video 160

Video Banking Data Software 160

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) What were the hot topics that brands and agencies were discussing?

Advertising 89

Advertising Advertising B2B Creativity 89

Stern + Associates

MAY 6, 2024

Since making the career change to marketing in 2010, I’ve been a consultant and advisor, evolved to PR agency work and now oversee marketing for Stern Strategy Group—helping with our leader-to-leader marketing and communications for our business and its clients. What value does digital marketing bring to sharing a brand’s story?

Strategy 71

Strategy Marketing SEO B2B 71

Cision

AUGUST 18, 2016

But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120