Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Sentiment analysis around this question suggests context matters.

Survey 104

Survey Marketing B2B Content Marketing 104

Critical Mention

MAY 28, 2019

A/B testing: Most email marketing platforms have some kind of A/B testing, but it is important to understand what capabilities each platform has and on what pricing tier A/B testing becomes available. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Marketing 71

Marketing Social Media Tools Content Marketing 71

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. While I do think the economics of journalism has also played a starring role in this sector, there are a number of other contributing factors. 3) Influence pedaling is overshadowing journalism.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. Median salaries across corporate, agency and non-profit positions break down as flows: Corporate: $132,000. Agency $88,000. Vice president (agency): $125,000.

Survey 118

Survey Agency Report Corporate 118

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. A good place to start is with your own content.

Survey 103

Survey Report Media B2B 103

Sword and the Script

JULY 31, 2018

In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. There’s a lot of noise in the market and publishing useful and relent content of uniformly high quality is hard work.

Publicity 61

Publicity Software Government Content Marketing 61

Sword and the Script

APRIL 10, 2018

Similarly, I read the Wall Street Journal, and there are plenty of people that do not. Why Content Marketing and Public Relations Need Each Other. In today’s prove-everything-in-marketing-has-value-before-you-do-it , this is sheer insanity. Need a PR agency that can both bring ideas and execute on them?

Engineering 72

Engineering Content Marketing Analysis B2B 72

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

MAY 11, 2019

I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T. No one will read it.

Study 144

Study Media Relations Media Measurement 144

Sword and the Script

DECEMBER 30, 2017

Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. 3) The Future of Marketing Looks More like Public Relations. 2) 3 Studies that Challenge Marketing Assumptions [UML].

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. .”

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

MAY 23, 2017

A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. Repurpose Does Not Mean Regurgitate in Content Marketing. Good PR agencies usually ask new clients for a list of top competitors.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Data and the use of data will become the great divide between marketers producing content and content marketing. Local news and indy journalism more trusted. “I CISOs turn to comms pros for comms help.

Marketing 196

Marketing Content Marketing Data Social Media 196

Remote PR Jobs

SEPTEMBER 25, 2023

Through research and analysis, it looks at the ways various brands have handled their PR in the past, providing solid advice for listeners. Featuring interviews, analysis and in-depth conversation, the weekly show is hosted by Holmes Report editor Arun Sudhaman. theNewsWorthy Say hello to your new favorite morning tradition.

Pitching 100

Pitching Interviews Trends Journalism 100

PRSay

AUGUST 29, 2019

Each year, millions of people play fantasy football, and just like it’s important for you to draft a winning team, it’s important for content marketers to recruit an all-star content team. From data analysis to content planning, it’s crucial to make sure the right people are occupying the right positions.

Content Marketing 101

Content Marketing Data Sports Social Media 101

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. 3) Augment media relations with content marketing. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters.

Survey 377

Survey Media Relations Media Ethics 377

Cision

APRIL 6, 2016

They stay mired in dry details and leave out the psychographic analysis. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested. Buyer personas have the potential to catapult businesses into the big league with personalized marketing wins.

How To 120

How To Tools Exercises Viral 120

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas.

Digital PR 161

Digital PR Tools Pitching Film 161

Shift Communications

JANUARY 5, 2015

Journalism isn’t dead. Journalism just continues to evolve. Content marketing, the darling of 2014, continues to be the dominant form of marketing, but brands who don’t do it well will find even more rapidly diminishing returns. Vice President, Marketing Technology. What do you see on the road ahead in 2015?

Marketing 60

Marketing SEO Advertising Advertising 60

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? And then there’s the aggregation or curation component – what content will you seek out and share with your audience that isn’t produced by you?

Strategy 72

Strategy How To Measurement Analytics 72

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

APRIL 8, 2017

Add in the trends of fake news, the erosion of trust in journalism , and rampant ad fraud and this has the makings of a perfect storm. This is why content marketing is the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing content vs. content marketing.

Content Marketing 73

Content Marketing Social Media Marketing Media 73

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Buzzstream

JUNE 5, 2024

Let’s look at how Hubspot does this with their Marketing Statistics post. They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. Let’s examine an example.

Digital PR 62

Digital PR Examples Strategy Survey 62