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What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?

Stern + Associates

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024.

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What PR Success Looks Like In A Data-Driven World

PR Insiders

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Case closed. Social media.

Data 78
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Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

Meeting 72
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Maxim Behar: Novinite.com is a One-of-a-kind Media Phenomenon

Maxim Behar

I was very keen to start a small daily newspaper in English for foreigners in Bulgaria, who were not all that many at the time. Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. Second, they are free, interactive and are a magnet for advertisers.

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Next steps for tackling fake news ? impact, industry response and options for policy

Mark My Words

This was a story in The Sun, a New York newspaper, a penny dreadful, 1835. It generated a huge conversation and when it was declared a hoax, The Great Moon Hoax, a month after by an opposing publication so newspaper proprietors still fight as they did then, it had to be reprinted. Okay, it’s an extraordinary slide.

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Spotlight on a Solo PR Pro: Meet Bernadette Adams Davis

Solo PR Pro

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. That new generation wants to see what companies are doing, they want to talk about it in their interview,” she said.

Meeting 97
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Future of PR: 2020 edition

Stephen Waddington

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Dr Jon White is a reflective PR practitioner and scholarly provocateur.