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The story of content: New documentary film on content marketing

Stuart Bruce

This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull. And some of those interviewed are just a bit too enthusiastic and OTT for many global audiences.

Film 60
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A Summer of Public Relations: An Intern’s Perspective

Deirdre Breakenridge

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. I never thought that I would find writing articles about window film both challenging and enjoyable. Rhys Schueren is a student at Loyola University in Maryland.

Publicity 150
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. Additional duties.

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Conference Recap: Morgan Spurlock on Creating World-Changing Content

PRSay

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. Spurlock referenced his film about branding, “The Greatest Movie Ever Sold,” which had a record number of 3,479 product placements. A native of Greenville, S.C.,

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Recoloring History

Mindful Marketing

In fact, it’s easy to find such film examples over the past century, and it’s worth noting that in most cases the roles were reversed, i.e., white actors played either real or fictitious people of color, for example: Angelina Joline as Mariane Pearl in A Might Heart Ben Affleck as Antonio J. Not necessarily.

Film 74
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The Complete Guide to PR Stunts

5W PR

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. ” When the business finally revealed that it was emerging as the international house of burgers, an outcry ensued from unhappy customers.

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Copyright Compliance for PR Professionals: The Basics

Critical Mention

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content. We create and market our own content. copyright law dates from the Constitution.

Film 60