article thumbnail

Understanding Programmatic Advertising

Ronn Torossian

Programmatic advertising is changing the digital marketing landscape. Social media platform X, formerly Twitter, now offers programmatic advertising ads through Google. What is programmatic advertising? It automates the buying and optimization of digital ads, replacing manual processes.

article thumbnail

Free Advertising Efforts Through Features

Ronn Torossian

The season for Spotify Wrapped has arrived for users, which is a feature from the music streaming platform that displays user data and shows them their most played artists, songs, and albums through shareable graphics. The post Free Advertising Efforts Through Features appeared first on.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using Data to Grow Your PR Budget & Your Team

Onclusive

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. Time: 1:00PM EST. The post Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive.

Data 370
article thumbnail

All About Ads – The Latest Updates in Social Media Advertising

Prohibition

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

article thumbnail

Does your business have a marketing data warehouse? Here are 6 reasons why you need one

Agility PR Solutions

Where does your marketing data live? If you don’t have a marketing data warehouse, chances are it’s spread across a bunch of different platforms. On average, marketers use around 15 different data sources. Here are 6 reasons why you need one appeared first on Agility PR Solutions.

Data 110
article thumbnail

How social data can drive business outcomes and optimize marketing strategies

Agility PR Solutions

The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. in 2021, with total ad spending reaching $259 […] The post How social data can drive business outcomes and optimize marketing strategies appeared first on Agility PR Solutions.

Data 157
article thumbnail

What is Big Data Analytics? Demystifying Big Data

5W PR

Data is now a crucial factor in decision-making and innovation across various industries. However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics?