PR 20/20
OCTOBER 9, 2018
In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. Because of this, we don’t have that traditional sales/marketing funnel.
Critical Mention
FEBRUARY 4, 2020
Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
AUGUST 11, 2016
With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Advertising Age Online. Mobile Marketer.
Cision
JANUARY 15, 2016
Buyers no longer pay attention to traditional advertisements. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Nonprofits will be more likely to focus on beneficiary stories to establish credibility. So where do consumers place their trust?
Cision
APRIL 24, 2015
The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Are you a nonprofit?
Waxing UnLyrical
JULY 14, 2014
In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Shock, horror!
Cision
NOVEMBER 6, 2015
In the nonprofit sector, the ALS Ice Bucket challenge was tremendously successful at raising awareness of ALS and, though to a lesser extent, at fundraising. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue. As of November, 2014, it had 170 million viewers and 25 million members.
Expert insights. Personalized for you.
61 
Let's personalize your content