PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Network outside your company. Network inside your company.

Nonprofit 155

Nonprofit Local LinkedIn Big Data 155

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. However, blogging is one of the leading tools in any brand’s content marketing strategy.

Community 120

Community Mobile Blogging Publicity 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Mobile Marketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

JANUARY 15, 2016

Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Nonprofits will be more likely to focus on beneficiary stories to establish credibility. So where do consumers place their trust? That’s where brand journalism comes into play.

Journalism 120

Journalism Strategy Brand Branding 120

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing?

SMB 77

SMB Case Study Nonprofit Social Media 77

Cision

NOVEMBER 6, 2015

In the nonprofit sector, the ALS Ice Bucket challenge was tremendously successful at raising awareness of ALS and, though to a lesser extent, at fundraising. Dan Savage’s It Gets Better Project tells the stories of thousands of LGBTQ people through its videos.

Video 120

Video Trends YouTube Television 120

Critical Mention

DECEMBER 10, 2018

Organizing or partnering with nonprofits for community service programs like a winter coat or toy drives helps build your brand awareness while also giving back. Showing corporate social responsibility is one of the hallmarks of positive sentiment and good publicity.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Cision

SEPTEMBER 23, 2015

Kate Finley is the Founder and CEO of Belle Communications , a digital marketing and public relations agency specializing in PR, social media and content marketing for food, beverage, CPG, lifestyle, nonprofit and restaurant brands.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Waxing UnLyrical

MARCH 31, 2019

A digital marketing pioneer, Geoff Livingston helps brands and nonprofits launch products, enact corporate marketing initiatives, and implement content marketing programs. You may find your AI needs to evolve quite a bit before it becomes meaningful. This experience is normal. Image via Geoff Livingston.

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 146

Employee Print Writing Survey 146

Sword and the Script

MARCH 8, 2016

Nonprofit: $68,000. PR is the Best Kept Secret in Effective Content Marketing. Travel, tourism and leisure: $71,000. —————————————————-. Also see these related posts: Switching PR Firms: The High Cost of a Steep Learning Curve.

Survey 60

Survey Tourism Airlines Financial 60

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Internal 43

Internal International YouTube Nonprofit 43

PRSay

JANUARY 24, 2022

The two primary categories that we would judge were content marketing for nonprofits and multicultural public relations. While I can’t disclose the specific brands, agencies, nonprofits and educational institutions that we judged, I can say that passion and energy went into campaigns supporting timely causes.

Nonprofit 94

Nonprofit Film Energy Analysis 94

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Digital marketing and fundraising expert for nonprofits.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. A CMS will help you in handling a wide variety of digital content spread across multiple webpages.

SEO 229

SEO Social Media Tools Google 229

PRSay

SEPTEMBER 21, 2018

Other organizations’ content marketing — They have an audience and they need to keep serving them fresh, useful content. Who cares if they’re another business or nonprofit? Establish a personal relationship with the content team and work out a way to share each other’s stuff. As long as they can reach people.

How To 125

How To Media Nonprofit Newspapers 125

Critical Mention

FEBRUARY 10, 2018

What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations. You’ll find Michelle Garrett at the intersection of PR, content marketing and social media.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Rock the Status Quo

FEBRUARY 23, 2015

Transform your content fails into content marketing successes: Using a defined content strategy considerably boosts your odds of success, when it comes to content marketing. Download The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer here. It’s a keeper.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Landis PR

SEPTEMBER 27, 2021

Last year, we celebrated our 30th anniversary by giving away 30 (plus one) contributions of $300 each day during our anniversary month (October) to worthy San Francisco Bay Area nonprofits nominated by LCI staffers. I couldn’t have done it without the able help of Mannix Marketing in New York.

Agency 105

Agency Travel SEO Nonprofit 105

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

JANUARY 11, 2016

Similar to last year (and in p revious collections), our most viewed and shared blog posts featured social media trends, content marketing tips and pop culture-related PR topics: COUNTDOWN: the top 10 MaccaPR posts of 2015*. Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

Communications 62

Communications Pinterest Reddit Radio 62

Communications Conversations

JULY 23, 2019

By regularly communicating with marketing teams at 100 Renewal by Andersen locations across the country, she’s constantly working to identify and develop great story ideas to feed our earned media, public relations, influencer and content marketing strategies. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Waxing UnLyrical

MARCH 21, 2014

Over $9,000 on average is raised on nonprofit campaign crowd funding pages. Content really does rule. Because of that, content marketing is a huge crowd funding tactic that demonstrates success. Sixty-one percent of our campaigns that have raised funds use content marketing as part of their campaigns.

Nonprofit 98

Nonprofit Infographics Community Content Marketing 98

Beyond PR

MARCH 17, 2016

Content Marketing. Content marketing can be a cost-effective and high-impact tactic to strengthen your online presence and generate new leads. Before you begin creating content, you’ll need to identify your content’s purpose and research your target customer to learn their preferences and informational needs.

Marketing 40

Marketing Small Business Web Nonprofit 40

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Beyond PR

APRIL 19, 2016

Thought Leadership Content: Beyond promoting blog posts, white papers, and other content marketing pieces over social media, you also need to look at how the content itself enables social sharing. Outside of my responsibilities at PR Newswire, I run a nonprofit focused on improving maternal healthcare.

Social Media 40

Social Media Marketing Media Nonprofit 40

Sword and the Script

DECEMBER 18, 2018

Today she works primarily with small and medium B2B clients and some nonprofits. I just saw someone on Twitter talking about how PR has become more marketing’ish and marketing has become more PR’ish – I like that quote because it really does seem to be the case. 1) What has changed the most about PR over the course of your career?

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Free initial plan, but also has an amazing nonprofit rate of $39.99/year Free Digital Marketing Tools for Content Marketing Support.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated.

Creativity 82

Creativity Enterprise Tools Training 82