Stern + Associates
FEBRUARY 17, 2014
In marketing, there’s a well known adage claiming consumers need to be exposed to a message at least seven times before it registers meaningfully. This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. To illustrate, let’s dissect your average ad put out by any given pharmaceutical maker these days.
PRSay
MAY 9, 2023
We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. It’s unlikely that any amount of paid advertising would have built the same value for the brand. Does EMV even matter?
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Mindful Marketing
AUGUST 13, 2022
It’s nice that company sponsorship has been democratized, but with so many people pushing products, how can consumers survive the promotional onslaught? For example, doctors often prescribe pharmaceuticals they’ve never tried. Hopefully, most influencers will have the conviction to self-regulate.
Cision
MAY 17, 2016
How did you get your start in advertising and communication? Our ability to engage with consumers will continue to become more intimate and the metrics and learning behind engagement will include everything from retention rate to heart rate. So lastly, hold onto your curiosity. Rapid Fire Round. I laugh most at…awful puns.
Mindful Marketing
FEBRUARY 14, 2021
Before the recent big game, a friend graciously invited my analysis of the ads—You don’t have to ask twice for my opinion on advertising, especially Super Bowl commercials, so I shared thoughts about one particular ad that seemed strange. Thankfully however, the preceding ads were exceptions.
ISEBOX
FEBRUARY 2, 2017
More than one-third of physicians say that direct-to-consumer advertising should be banned. Consumers are savvy and you risk insulting them. Harvard Business Review conducted a survey on what makes consumers “sticky,” i.e., more or less likely to convert based upon a marketing message. A ban…on ALL DTC marketing?
Mindful Marketing
JULY 4, 2020
While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. automatic logins, personalization/account information). Consequently, machine learning can perpetuate racial biases that exist in society.
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