PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. If there’s anything marketing has a lot of, then it’s metrics. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Shift Communications

NOVEMBER 20, 2017

Let’s look at the Spearman correlation between character length and engagement measures such as likes and retweets in the period of September 1-25, when no 280-character tweets were available: Above, we see no correlation between tweet length and likes/retweets. Consumer health and fitness. Consumer technology. Automakers.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. Personalization of these channels has led to consumers becoming more active gatekeepers in how, where and in what format they like to consume their information. PR people, advertisers and marketers all talk about market disruption. Rapid Fire Round.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. So what metrics did you and Medela use to measure The Moms’ Room campaign success? Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Consumers are more willing to trust peer reviews or recommendations than a company. In fact, 93% of consumers say that online reviews influence their purchase decisions. Measurable. Performance. Achievable.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. – print advertising. – pay per click advertising. The rule is: if you can’t measure the results, eliminate it. By this, I mean a frequently updated blog. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Journalists and consumers crave videos. Promote via earned media (media coverage & social mentions). million words. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235