ISEBOX

NOVEMBER 23, 2016

In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. You may not be performing surgery, but your success with this type of social media boils down to knowing the Anatomy of an FDA-Approved Tweet.

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. My favorite social media platform is…Facebook.

Writing 120

Writing Engineering Journalism Analytics 120

MaccaPR

DECEMBER 10, 2014

-based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. He then injected this gossip into Facebook and drew visceral reactions from people like my friend – which the algorithm rewarded with more exposure. Search Engines, Social Media and Journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker. Should PR be tied to sales?

Measurement 40

Measurement How To Analytics Customer Service 40

Doctor Spin

NOVEMBER 5, 2023

To mitigate this weakness, the mass media had to rely on various forms of advertising to enable their editorial efforts. The mass media audience wasn’t keen on paying enough money for editorial content. In its not-so-modest Madison Avenue beginnings, advertising had considerable strengths as a business model.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine.

Google 119

Google Data Government Social Media 119

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Communication Style Active Channels : Frequently uses Facebook, Threads and LinkedIn to share opinions and articles about environmental issues. Media Habits News Websites.

How To 52

How To eBook Corporate Groups 52

PR 20/20

SEPTEMBER 21, 2017

Facebook uses facial recognition to recommended who to tag in your photos. Construct buyer personas. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements. Draft social media updates. Back to Top. Determine goals. Write data-driven content.

Marketing 53

Marketing Software eBook Technology 53

The Proactive Report

JANUARY 30, 2015

This social media strategy template might be helpful when planning your content. Every piece of content has to thoughtfully constructed and delivered. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X It must be well-written, easy to find and easy to read and understand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Fuel

OCTOBER 16, 2018

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. And when you get set up, don’t simply advertise your services.

Web 40

Web Pitching Local Report 40

Norton's Notes

MARCH 6, 2017

On the topic of convergence, I believe that the boundaries separating public relations, marketing and advertising are fading by the minute. As times have changed, most PR consultancies now incorporate services such as video, photography, social media, SEO and advertising. Going Digital. But how does this relate to PR?

Publicity 43

Publicity Construction Advertising Advertising 43