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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Although some call it “free advertising,” public relations isn’t free. The moves were part of a plan to sell the company and deliver a robust return for its investors and key officers. We helped devise just such a strategy for a German mobile navigation company. It’s not even cheap.

Banking 327
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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130
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The Importance of Networking in Public Relations

5W PR

Career advancement Many PR job opportunities aren’t advertised. Attending networking events Participate in industry conferences, seminars, and webinars. For companies entering new markets, having access to a global network of PR professionals can facilitate smoother market entry and brand establishment.

Publicity 103
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PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Advertising Week NY, September 23-26, New York. Mobile World Congress LA, October 22-24, Los Angeles. Deadline is May 1.

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What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. We’re often approached by prospective clients who articulate their goals in somewhat vague terms.

Strategy 220
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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it.

Brand 185
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Why we can’t rest on our laurels when it comes to PR?

Prohibition

The PR industry, much like the advertising industry, has been challenged no end over recent years. Advertising agencies no longer stand in isolation, and with that neither should PR companies. the Prohibition team jointly organised a successful breakfast seminar exploring the important issue of legal compliance in social media.