Advertising, Case Study, Marketing and Small Business

Advertising vs Publicity

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? Both are needed in business but which one is most valuable? 1 – publicity is free – advertising you pay for. #2 So, advertising versus publicity…which one do you think is worth more?

Advertising

Advertising Advertising Publicity YouTube

Public Relations in Marketing

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. This week I’m going to talk about publicity and marketing. So subscribe to the channel and now I will tell you about publicity and marketing. What can you do every single day to get your business, massive visibility through PR.

Publicity

Publicity Marketing YouTube Video

PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

JULY 16, 2019

There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world. Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . Create marketable quarterly/weekly reports. It’s not just the U.S.

Company

Company Case Study Airlines Study

Marketing Giving

Mindful Marketing

NOVEMBER 28, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. ” Those are admirable and far-reaching claims, but is it really possible to market giving? However, marketing concepts can be applied to virtually any endeavor.

Marketing

Marketing Nonprofit Case Study Small Business

Why Publicity?

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. Free publicity is free.

Publicity

Publicity YouTube Advertising Advertising

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing

Marketing Employee Content Marketing Training

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Grow your business by improving your capabilities and connections.

Social Media

Social Media Marketing Pinterest Media

Easy Trick to Land in the Media

PR for Anyone

DECEMBER 8, 2022

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.

Media

Media Pitching Privacy Video

What Facebook Thinks You Should Know About Their Ad Products

Cision

APRIL 25, 2016

This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices. I thought it was a fairly comprehensive look at what ad products are available to businesses and how Facebook envisions their ad products used in different times within a “sales funnel.”

Facebook

Facebook Advertising Advertising Measurement

What to Pitch in October

PR for Anyone

SEPTEMBER 16, 2022

National Women’s Small Business Month. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month. National Work and Family Month. National Sudden Infant Death Syndrome Awareness Month. Organize Your Medical Information Month.

Pitching

Pitching Financial Small Business YouTube

How to Get in Magazines

PR for Anyone

MARCH 23, 2022

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. What does all this have to do with an editorial calendar? So how do you get in magazines?

How To

How To Pitching YouTube Advertising

Go from Established to Known

PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! They run great businesses. This playlist will provide you with videos to help take your genius and expertise to a place where you are now known in your industry.

YouTube

YouTube Video Industry How To

How To Create Great Content With Your Data

Cision

JANUARY 16, 2017

What I hope to demonstrate is that businesses can use this tactic for content creation agnostic of size or situation. Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. Kaiser Permanente. Conclusion. Creating consistent, interest-generating content is challenging.

Data

Data How To Retail Ethics

PR Myth #2

PR for Anyone

MAY 24, 2022

They aren’t used just for news anymore but have become a marketing tool. Once upon a time, yes, a press release meant something and only solid news stories were sent out. Nowadays, with the internet, anyone can send out a press release. And press releases are expensive. They cost anywhere from $500-$1000 to send out.

Pitching

Pitching Television Interviews YouTube

How to Give a Great Media Interview

PR for Anyone

JANUARY 20, 2022

Media is editorial content unless you are paying for advertising. Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. The fastest way to never get asked back again is by making it all about you and selling.

Interviews

Interviews How To Media Television

PR Myths

PR for Anyone

MAY 18, 2022

Your marketing assistant can do it. By having all of that out there, you make it so much easier for the media to say “Yes!” And you don’t need to hire an expensive PR firm. If you get all of your pieces in place, you can do it yourself. You can hire a virtual assistant to do this for you. You are the expert and you’re media ready.

YouTube

YouTube Video Pitching How To

How to Develop Good Social Listening Techniques

PR for Anyone

OCTOBER 7, 2021

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. This is why you need to start socially listening.

How To

How To Pitching Film Video

Public Relations Skills

PR for Anyone

DECEMBER 7, 2021

They’ll show you step-by-step how to build these public relations skills so you can be your own publicist and land in the media because I know of no better way to get that many people to learn about your business without paying for advertising. So check all of this out. Follow the formula.

Publicity

Publicity Video Pitching System

Land Stories

PR for Anyone

SEPTEMBER 1, 2021

There are no excuses not to pitch the media and not to get massive visibility for your business. I know of no better way to do this without paying for advertising. What predictions are you making for your industry for that year? Plan for September and/or January and start pitching today! PR FOR ANYONE. Anyone can get publicity!

Pitching

Pitching System Google Local

Newsjacking Idea

PR for Anyone

SEPTEMBER 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media.

Pitching

Pitching Television Trends YouTube

What to do with Media Appearances

PR for Anyone

SEPTEMBER 8, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You’ve landed in the media. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media

Media YouTube Video Interviews

Pitching News Today

PR for Anyone

SEPTEMBER 1, 2022

The majority of my clients are established in their business. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. They’ve built a product, service or brand and now they are ready to be known.

Pitching

Pitching Video YouTube Viral

Back to School Media Pitches

PR for Anyone

AUGUST 25, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media!

Pitching

Pitching Media Insurance Insurance

Positioning Yourself as a Media Expert

PR for Anyone

AUGUST 18, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Media

Media Nonprofit Pitching Television

The Top 50 Social Media Influencers on Twitter

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media

Social Media Twitter Media Nonprofit

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Host a charity auction with unique items or experiences related to your business.

Strategy

Strategy Customer Service Airlines Hotels

Public Relations Today

Advertising vs Publicity

Public Relations in Marketing

PR Tips For Cybersecurity Companies

Marketing Giving

Why Publicity?

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Top 50 PR, Marketing & Social Media Podcasters to Follow

Easy Trick to Land in the Media

What Facebook Thinks You Should Know About Their Ad Products

What to Pitch in October

How to Get in Magazines

Go from Established to Known

How To Create Great Content With Your Data

PR Myth #2

How to Give a Great Media Interview

PR Myths

How to Develop Good Social Listening Techniques

Public Relations Skills

Land Stories

Newsjacking Idea

What to do with Media Appearances

Pitching News Today

Back to School Media Pitches

Positioning Yourself as a Media Expert

The Top 50 Social Media Influencers on Twitter

The Extra Mile PR Strategy: Wow Your Customers

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