How important is YouTube for brand marketing in 2020?

PR Daily

Regardless of what your business is, a YouTube channel can be massively beneficial if used correctly. YouTube has grown explosively over the years. Net advertising revenues have grown to unprecedented levels: Source. Is YouTube too saturated to start a channel in 2020?

5 PR Reasons To Use YouTube Advertising for Exposure

Social PR Chat

. Have you ever wondered how YouTube advertising can help boost public relations exposure? Creating an effective YouTube ad is a careful balance between getting your message across to the viewers, but not dissuading them to click away because the ad is too long or not applicable. Here are the top five reasons why you should be utilizing YouTube advertising. YouTube Ads Engage. YouTube reported that its 1.9 YouTube users are highly engaged.

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3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. YouTube has learned from its mistakes (believe it or not). In the end, however, YouTube will be fine.

Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids

PR Daily

Organizations are pulling ads from YouTube following accusations that the platform’s algorithm is assisting child predators. The boycott came after the viral circulation of a video published by Matt Watson , a YouTube content creator. Wired reported : But with a blank YouTube account, and a couple of quick searches, hundreds of videos that are seemingly popular with paedophiles are surfaced by YouTube’s recommendation system. Many include pre-roll advertising.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. YouTube launches audio ads.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Here’s how they argue that your brand should think about video during this or any other crisis. Brand managers can take advantage of this, even with adjusted campaigns during the pandemic. Twitter reports that only 37% consider it insensitive for brand managers to continue advertising.

Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself. Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging.

YouTube and Instagram Stories offer more interaction and targeted content

PR Daily

New YouTube and Instagram features can help PR and marketing pros looking to increase engagement and stand out from competitors online. YouTube recently announced a new Stories feature for users with more than 10,000 subscribers. Each video under YouTube Stories is available for a week to both subscribers and non-subscribers of a users’ channel. looking to capitalize on short attention spans and increase brand mentions and consumer clicks.

Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand

Buzzstream

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Sticking to traditional advertising channels will cause you to drown out in the crowd. YouTube. YouTube is the second most visited website in the world only after Google.

YouTube and Pinterest seek to stop spam

PR Daily

YouTube and Pinterest are combating spam and rogue advertising on their respective platforms. YouTube’s move may be the more controversial of the two, however, as the service aims to stop video makers from putting overlay brand logos (graphical title cards) on their videos. They can still have overlay sponsor cards if they cut YouTube into the deal.

Are You Fully Promoting your Brand?

Critical Mention

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand. Advertise Strategically. Another way to strategically promote your brand is to boost your social media posts with ad spend.

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YouTube, Instagram increase filtering for user content

PR Daily

The video hosting juggernaut YouTube has announced it will add staff to increase monitoring to remove distasteful or offensive content from its site. wrote : Now that its bottom line is being affected , YouTube says it will begin to take additional steps to protect its advertisers and creators from inappropriate content on its network. YouTube had said then the channel’s removal was part of a new tightening of its child endangerment policies.

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Affirming his long-stated belief that privacy is a fundamental human right, and not a branding exercise, Cook reinforces Apple’s commitment to its users above its advertising partners. Cook shared: “We’re not against digital advertising. Also: U.S.

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Hello, communicators: “Baby Shark” has become YouTube’s most-viewed video in history, racking up more than 7.04 From the start we have been a brand that bridges the gap between individuals, cultures and generations,” the company said in a statement.

Content creators and fans lash out at YouTube’s ‘Rewind’

PR Daily

As 2018 comes to a close, many social media platforms and companies are celebrating the past years’ highlights—including YouTube. However, the platform is under fire for a yearly overview that many say doesn’t represent the large portion of content and engagement on YouTube. Geek.com reported : Every year, YouTube recaps the highlights of the year with a Rewind video, which features the biggest moments and memes as presented by the most popular YouTube creators.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

When it comes to who should be responsible for combating misinformation, 54% of people said PR pros should step up to the plate, and 57% said marketers and advertisers shoulder responsibility. YouTube to launch ‘Shorts’ to compete with TikTok. Image courtesy of YouTube.

YouTube unveils new eligibility rules—and more direct oversight

PR Daily

YouTube is making it harder for some creators to earn money from their videos. It wrote : […] we’re making changes to address the issues that affected our community in 2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube. YouTube claims it wants to drive traffic away from “bad actors” and strengthen its creator ecosystem. youtube #monetization pic.twitter.com/oyWzQfUKKJ.

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

YouTube demonetizes ‘Coronavirus’ content. Why it’s important: YouTube has received backlash from content creators who cover current events and news, but the platform isn’t backing down from its decision.

Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. While that maxim had elements of truth five years ago, when I wrote that content marketing was the new branding , today I wonder if we’re not coming full circle, yet again. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust.

The Dark and Twisted Side of Automation in Advertising

Sword and the Script

They recorded him drowning and uploaded the video to YouTube. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. In my mind, this is an example of just how dark, twisted and distant advertising has become with automation. Go peruse a few tragic headlines and see what sort of advertising is adjacent. 2) Are we so conditioned to ignore advertising we no longer notice?

Prankvertising: When Advertising and Practical Jokes Collide

Shift Communications

Last year, the folks behind the “Carrie” remake nailed it with their “ Telekinetic Coffee Shop Surprise ” that terrified customers to the tune of nearly 60 million YouTube views. Devil’s Due” followed suit this past January with a wildly successful “ Devil Baby Attack ” spot featuring a deranged baby and remote controlled stroller that has since garnered 48 million impressions on YouTube. The two videos have combined for more than 60 million YouTube views. Advertising

Disney drops YouTube star PewDiePie over anti-Semitic content

PR Daily

Such is the case with Swedish YouTube star Felix Kjellberg, known to his followers as “PewDiePie.” At 27, Kjellberg has amassed a gigantic following: More than 53 million people are subscribed to his main YouTube channel, which has roughly 14.7 That didn’t stop him from nabbing partnerships with YouTube, Google and Walt Disney Co. reported : In the YouTube clip, a pair of South Asian men wearing costume loincloths held up a banner that read, “DEATH TO ALL JEWS.”.

Report: YouTube branded content views up 55 percent from 2014

PR Daily

That’s one major conclusion you can take from YouTube’s first report on branded content. Consider some of the report’s findings, which looks solely at the top 100 brands that use the platform: Brands published four of the top 10 trending videos on YouTube in 2014. Monthly views of branded content are up 55 percent since 2014. Branded videos saw 18 billion views in 2014. Branded channel subscriptions increased 47 percent from last year.

Understanding the Value of Social Influencers

Critical Mention

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Trust in your Brand.

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

YouTube donates money to fight inequality. YouTube committed $1 million to “efforts to address social injustice”: We stand in solidarity against racism and violence. — YouTube (@YouTube) May 30, 2020. How can a brand be “present”?

LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping

PR Daily

In a blog post , the LinkedIn wrote: By understanding the makeup/behaviors of your audience, the context of your industry, and the most recommendable practices for LinkedIn advertising, you’ll be poised to make smart decisions geared toward sustainable growth. Here are today’s top stories: YouTube weeds out channels spreading propaganda about Hong Kong. Your organization’s leaders have a huge affect on your brand image, reputation and bottom line.

Top 7 Communication Resources

Critical Mention

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand.

How Earned Media Will Impact 2020 Elections

Critical Mention

Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues.

A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. This article tackles the three most popular platforms for online advertising, and whether they are worth it for small businesses to invest in. Regarding Google’s paid advertising : · Google has tracked 4 billion store visits from ad clicks.

6 pros and cons of using YouTube for marketing

PR Daily

YouTube is ready for the challenge, with 300 hours of content uploaded every minute. Should you use YouTube to embrace video this year in your content marketing strategy? Consider these pros and cons that can help you decide if the platform is right for you: The pros of YouTube marketing. Another challenge brand managers should prepare for is viewers’ short attention spans. Sharing your videos on YouTube can positively affect your organization’s search rankings.

The Essential Components of Your Video Marketing Strategy

ReimaginePR

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Here’s how to use it to your brand’s advantage: Click To Tweet. Let’s talk about why video is so effective and how to make it work for your brand. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. Video Marketing on YouTube.

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Is YouTube really worth six times more budget spend in 2016?

Norton's Notes

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. Of course, it highlights that YouTube is better – it is written for them. So I agree iTV advertising isn’t as great as it has been in its heyday back in the 1980s. engagement on YouTube (from 29.4m

4 reasons your brand’s YouTube videos continue to fall flat

Communications Conversations

You know what’s really interesting to me about YouTube? The world of brand-generated content. The former is content that people actually SUBSCRIBE to on YouTube. The latter is content that’s forced down people’s throats with paid amplification through pre-roll and advertisements. You know, the ones we all increasingly tune out when we’re on YouTube seeking information or entertainment.

How Brands and Publishers Can Empower Their Video Creators

Contently - Strategy

Unfortunately for many video producers, some brands can’t see past social video in its most basic form. A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. Looking back on the video’s success, Klein and Posner attribute it to an empowered video team that felt comfortable creating on-brand content based on their own passions. Consider the uber-popular YouTuber Jake Paul.

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Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. AdAge reported: Online advertising is expected to generate $120 billion in the U.S. this year, growing from just $100 million in 1995, according to an advertising forecast from Publicis Groupe’s Zenith. Trust in CEOs craters, Bed Bath & Beyond pulls ‘blackface’ jack-o’-lanterns, and Gen Z keys in on brand purpose.

Why It’s Important to Track Social Media Mentions

Critical Mention

Here are five reasons why: Brand Awareness. To start, social media mentions provide great brand-building opportunities. Regardless of whether brand mentions are coming from established companies within your industry or just a satisfied customer, mentions always have the potential of influencing customer buying decisions. It’s best to stay alert because any kind of mention can play a role in impacting your brand’s reputation. .

Should Brands Speak Out Right Now or Not? [UML]

Sword and the Script

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? “…it

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Why Brands Need to Get Emotional

Cision

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market. The ad itself has been viewed more than 63 million times on YouTube.

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Flack's Revenge - Untitled Article

Flack's Revenge

The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands. Not to say that there’s no role for brands on social media. But I think it is getting more and more intrusive for brands to try to take part in the conversation. That’s why you have all the case studies of brands talking to each other. I think brands need to be cognizant of that.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Image courtesy of YouTube. Don’t forget to brush up on YouTube’s “Community Guidelines” as well.

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