Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. From print to digital. Giving voice.

Communications 126

Communications Crisis Internal International 126

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. With the ever-increasing competitive eco-system and never-ending client demands, traditional PR is set to face new challenges in India.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

ReimaginePR

JULY 11, 2016

Content marketing includes everything you say in person, print, online and in video. Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. On top of blog posts, content marketing also encompasses: Newsletters.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 6, 2016

Know a PR, marketing or sales leader with compelling ideas fit for print? I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10.

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. It’s worth noting Pinterest also has a foundational track record with social media advertisers. So, what exactly is a visual search ad?

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

DECEMBER 5, 2017

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). Here are a few that I’ve discovered: 1) Case study: Rainbow Play Systems.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. Anyone that has attended a physical conference can appreciate the cost of overhead in a facility, food, staff, printing, and even entertainment. Conferences produced by businesses are assets.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

MARCH 20, 2018

We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges.

Industry 74

Industry Marketing Enterprise Mobile 74

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

APRIL 26, 2018

According to the Fleishman Hillard Highroad case study , the WCH story was based on an important insight: “Women are largely overlooked and underserved by the [health] system because the impact of sex and gender differences were traditionally not taken into consideration. A news release, a blog post or a tweet can’t do that alone.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Or the injustices and influence peddling that characterizes our legal system today. What Does the Law Say?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Mindful Marketing

SEPTEMBER 11, 2015

I’m a vice president at the company and lead the communications strategies for several of our clients – but at the same time, I’m also very involved in driving media and running specific client programs such as analyst relations or drafting blogs. 7) What blogs or publications do you follow regularly? 8) Favorite movie?

Marketing 50

Marketing Wireless Software Journalism 50

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. In the fifties, Toyota wrote the book on production systems and continuous improvement.

How To 60

How To Software System Employee 60

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media channels need nutrients (content, influencers) to feed the information system. “If Social media flows through frictionless sharing.

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

AUGUST 6, 2019

The system gives PR pros basic analytics such as how many reporters opened the message, clicked through on your pitch, and saved the message. Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. How does that work?

Marketing 64

Marketing Pitching Corporate Tools 64

Bad Pitch Blog

MAY 20, 2010

And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Relevance: Jennifer has targeted my blog with research she knows I’ll find of interest based on the topics I already cover. Good Organic Stories Trump Re-Prints.

Pitching 49

Pitching Fashion Report Twitter 49

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

Case Study 111

Case Study Marketing Study Content Marketing 111