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Innovative Ways to Make a Splash in the Apparel Industry

5W PR

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Content Visual content is paramount in the apparel industry.

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5 More Outside-The-Box Content Marketing Ideas

Cision

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level.

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3 Studies that Challenge Marketing Assumptions [UML]

Sword and the Script

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. Who doesn’t want more leads?

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How to Improve Your Social Media Targeting

Cision

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? How effectively can I target new customers/prospects on the platform?

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5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. Safe to say, that by the end of 2016, most, if not all major brands will feature some kind of buy button within their social advertising campaigns. The world of social media changes quickly.

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Targeted Advertising: Does it Actually Work?

Contently - Strategy

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. ” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it?

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Buy BRADY, But Don't Be Like Brady

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Tom Brady is one of few professional athletes who transcend their field. Both Brady and Under Armour want people to buy the brand’s athletic equipment and apparel.

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