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3 Link Building Strategies For Improving Off-Page SEO (Infographic)

PR 20/20

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. Ask fellow bloggers for links.

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Harnessing Social Media for Consumer PR Success

5W PR

Social media provides a sense of connection and community. Use a mix of text, images, videos, and infographics to keep the brand’s social media presence engaging. Paid advertising Consider using paid social media advertising to reach a wider audience. It’s a one-stop shop for information and entertainment.

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What is Technology PR?

5W PR

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Community Engagement Engage with local communities and demonstrate corporate social responsibility to build positive relationships beyond business interests.

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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Sometimes, it just takes a little community spirit.

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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. It’s most apparent with PR agencies that are changing their structures.

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PR Rock Stars: Maccabee PR’s Paul Maccabee

Communications Conversations

For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind). Point being, many of us know Paul Maccabee.

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