Business Wire

Personalizing PR: How New Trends in Tech Provide a Human Touch to Public Relations

Business Wire

Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm.

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A Revolution in the Newsroom: Long Forms Are Back

Business Wire

It was a rainy December morning in Paris and transportations were on strike. Participants braved both to attend “The Future of Long Form Journalism,” a conference held at Paris Sciences’ Po School of Journalism.

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Preparing for 2020: A Look at Social Networks

Business Wire

When it comes to increasing news release reach and actions, one of the easiest ways for companies to increase results is through leveraging the reach of their owned social channels. public relations marketing

What PR Stands to Gain from Content Marketing

Business Wire

The public relations industry has always been a text-based business. education public relations marketing

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Art and Science of PR in the Digital Age

Business Wire

Public relations isn’t easy. There’s a balance to our craft—a strategic mix of interpersonal grace and tactical excellence mostly foreign to other professions. Persistence, assertion, charm, and humility tie to every relationship and placement we earn.

Five Essentials of Effective Earnings Releases: Lessons from the Experts

Business Wire

Every quarter, public companies around the world craft and distribute earnings releases. These releases are extremely valuable to both the issuing companies and their recipients as they have the power to impact not only one’s stock price, but an entire sector or even the entire market.

How Today's Leading Biotech PR Teams are Turning Innovation into Headlines

Business Wire

Today’s biotech firms are creating some of the most complex and interesting news in the market. Promoting that news, however, comes with a series of unique challenges very few other industries face. investor relations public relations media relations

Three PR Trends to Adopt for Better News Release Results

Business Wire

In 2019, there are more ways than ever to connect with customers. But which ones really work? public relations measurement & analytics

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CES 2020: How to Make Your Pitch Stand Out

Business Wire

At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Business Wire on Artificial Intelligence and Journalism

Business Wire

Business Wire news has been a part of the Associated Press and Press Association’s newswire for decades. As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology.

When Traditional Media is Inspired by Social Media

Business Wire

Over the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write.

'Tis the Season for Holiday News: Tips for Increasing Interest in Your Holiday News Release

Business Wire

The hustle and bustle of the holidays are here! As you are making your list and checking it twice, make sure that the reporters you need to reach are on that list.

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The New Ticker: How Social Media Can Amplify Your News Distribution

Business Wire

The news distribution cycle isn’t what it once was. While the relational foundation remains the same for communications professionals, the arrival of social media as the primary platform for cultural engagement has drastically impacted how we engage our audiences.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Need to Increase Earned Media? Change When You Send Your News Release

Business Wire

Ever wonder when the best time is to send a press release? public relations measurement & analytics

Turn Your Holiday Press Release Into Holiday Sales

Business Wire

It’s my favorite time of the year! We are at the point when press release goals move swiftly from awareness to purchase or donation. It is the time when products, events, guides and wrap-ups become lead stories. public relations marketing

Earning Your Own Placement: How PR Professionals Can Champion Their Efforts to Earn a Seat at the Table

Business Wire

In 2019, public relations teams are more than just brand messengers and firefighters. We know our audiences better than most, we’ve been crafting brand narratives for decades and we can navigate a complex media landscape to get our message in the right hands at the right time.

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CES 2019: Guide for First-Time Attendees

Business Wire

With over 180,000 attendees pitching, networking, and showcasing from around the globe converging at CES, it can seem overwhelming. 4,500 exhibitors and 2.9 million square feet of exhibits at the four-day show made up half of the trip’s equation – the other half was strategizing how to cover it.

Before You Measure, Set Measurable Goals

Business Wire

It’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed.

Looking Back at CES Unveiled Paris & Preparing for CES 2019

Business Wire

For the sixth edition of CES Unveiled Paris on October 3rd, the organizers strategically co-located the event with the Mondial Paris Motor Show, the most visited motor show in the world. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide.

Want a Reporter’s Attention? Reciprocation is Key

Business Wire

Karen Weise , a Technology Correspondent for The New York Times based in Seattle, gets pitched a lot of technology stories … which isn’t exactly surprising. What is surprising is how little these pitches have to do with Microsoft or Amazon, the two companies she overwhelmingly writes about.

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The Impact of AI, Automation, and Technology on News Gathering

Business Wire

The use of artificial intelligence in the news industry is growing at an increasing pace.

Marketers to Increase PR Spending Over Next 5 Years – New Study Says

Business Wire

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years.

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Which Social Media Marketing Measurements Matter Most

Business Wire

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts.

Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve

Tempo Presents: The Future of PR with Sandra Fathi, President of Affect

Business Wire

Business Wire recently had #CommPro Sandra Fathi , president of Affect , stop by and offer some insight into the current and future trends in public relations.

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms.

Which Social Media Measurements Matter Most?

Business Wire

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts.

Vote Business Wire for SXSW

Business Wire

SXSW PanelPicker allows users to propose which panels they’d like to see take place at the upcoming SXSW conference.

How to Write a Professional Press Release

Business Wire

This article details exactly what content should populate a press release and where it should be found within the release. Use the following as a template and make sure to amplify its message through the use of a commercial newswire such as Business Wire.

National Press Club 2018 Communicators' Summit: Key Takeaways

Business Wire

In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way? events media relations public relations

Find Out How to be a PR Superstar by Using Data

Business Wire

The statement that PR pros are just not paid enough is sure to get any communicator’s attention, and it made quite the impact as the phrase that started off the recent webinar Monitor, Measure, Evaluate, Evolve.

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Al Roker Visits Business Wire for BizWireTV Event

Business Wire

By Vilan Trub, Marketing BizWireTV was born when Business Wire partnered with Al Roker Entertainment to create a video news show with stories sourced from announcements crossing the newswire’s patented distribution network. Two years later and the show is a huge success with millions of views.

The Ten Commandments of Social Media for 2018

Business Wire

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers.

Want to Reach a Journalist with Your Pitch? Make Sure You Are Reading/Watching Them First

Business Wire

Seven journalists from the greater Seattle area recently shared a bevy of tips and insights about how they work, how they like to be pitched, and what drives them crazy.

Why Newswires? The Past, Present & Future of Trusted News

Business Wire

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed.

Working with Global Media: CNBC International and The Associated Press Share Tips

Business Wire

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

PR Measurement: How to Track Inbound Traffic from a Press Release

Business Wire

By Serena Ehrlich, Business Wire, Director of Social and Evolving Media What good is a news release if you can’t track the results?