Business Wire

5 Public Relations Trends for 2021 | Business Wire Blog

Business Wire

Business Wire hosted a webinar where experts discussed the top trends impacting public relations in 2021. The panel featured Sandra Fathi , President, Affect PR; Ginger Porter , President, Central Region, Golin; and Stuart Bruce , PR Futurist and CEO, Stuart Bruce Associates.

Getting Started in PR? Here are 5 Steps to Build Your Career | Business Wire Blog

Business Wire

In our recent professional education webinar ( click here to view the webinar), we brought together PR leaders and academics and a rising public relations professional to find out what newer PR pros need to know to move forward in their careers. public relations

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8 Tips for Maximizing Your International Press Release | Business Wire Blog

Business Wire

There is no doubt today that we are part of a global economy. With a click, we can purchase goods made next door or halfway around the world. For many companies, this provides exciting opportunities to enter into new markets faster than ever before.

Recruiting in PR: Eliminating Barriers to Entry for People of Color | Business Wire Blog

Business Wire

While speaking with a friend who is in the process of applying to law school, the topic of the lack of minorities in this particular school came up during a conversation with an admissions officer.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

[SERIES] Part 5: Why Should You Use a Newswire to Distribute Your News Release? Financial Disclosure | Business Wire Blog

Business Wire

In the past 60 years, newswires have played a very large role in the news reach and distribution space. Only a commercial newswire can provide a near simultaneous distribution of a single piece of content, around the globe.

Hola and Hello: When Translation Isn’t Enough to Reach the U.S. Hispanic Market | Business Wire Blog

Business Wire

We recently wrapped National Hispanic Heritage Month (Sept. 15 - Oct. 15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out. public relations media relations

[SERIES] Part 4: Why Should You Use a Newswire to Distribute Your News Release? Innovation | Business Wire Blog

Business Wire

For nearly 60 years, Business Wire has been an integral player in the newswire space.

[SERIES] Part 1: Why Should You Use a Newswire to Distribute Your News Release? Trust | Business Wire Blog

Business Wire

Every day companies ask why they should use a newswire to distribute their news. One of the biggest decisions that communications teams must make is how to get their news in front of the right audiences. Do they write a press release? How do they send it out?

The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Make Sure Your Reputation Management Agency Doesn’t Ruin Your Reputation | Business Wire Blog

Business Wire

Reputation has always mattered. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people.

How to Write a News Release in 2020 | Business Wire Blog

Business Wire

In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention.

[SERIES] Part 3: Why Should You Use a Newswire to Distribute Your News Release? Visibility | Business Wire Blog

Business Wire

For the past 59 years, Business Wire has played an integral part of the news distribution process. We maintain relationships with reporters and algorithms, always focused on providing opportunities for media and customers alike.

Brands, Black History Month Isn’t a Marketing Trend. How to Approach it With the Intention it Deserves. | Business Wire Blog

Business Wire

February is Black History Month, and with America’s racial injustice reckoning at the top of public consciousness, many brands are eager to show solidarity with the Black community. We urge brands to proceed with caution.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Authentic Representation Matters for Businesses to Outperform Financially

Business Wire

A 2020 Catalyst report delivers compelling motivation for business leaders to work harder to reach more diverse customers: People of color hold a growing share of buying power in the American economy. Consumer spending by women worldwide reached an estimated US$31.8 Trillion in 2019.

How to Track Inbound Traffic from a Press Release | Business Wire Blog

Business Wire

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces.

The Joy of Coverage: Tips for Writing Your Holiday News Release | Business Wire Blog

Business Wire

Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas. But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind. public relations

Multicultural Communications That Matter | Business Wire Blog

Business Wire

Last month, I spent time talking to multicultural communications experts Bernadette Morris , LaTricia Harper Woods , and Christina Yumul to prepare for our webinar on Multicultural Communications.

Public Relations for Businesses Today

Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations

Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.

“What Exactly Do You Do?” Explain Your Role in PR and Digital Marketing With This Handy Cheat Sheet | Business Wire Blog

Business Wire

No matter which way you’re gathering with loved ones this holiday season and beyond, someone you care about from outside your bubble will surely ask, “What is it you do again?”. For most people that question is easy to answer.

2020 Election: Why Campaign Managers Need to Think Like PR Pros to Win | Business Wire Blog

Business Wire

On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States.

Hispanic, Latino/a, Latinx: Celebrating a Growing Cultural Heritage | Business Wire Blog

Business Wire

Since 1988, the United States has celebrated National Hispanic Heritage Month from September 15-October 15. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. Also of mention, Hispanics are the largest minority group in the U.S.

Happy Year of the Ox! Celebrate Chinese New Year with These 4 Perfect Press Release Tips | Business Wire Blog

Business Wire

Chinese New Year (CNY) is just around the corner! Also commonly referred to as the Spring Festival or Lunar New Year in China, t his year’s celebration of the Year of the Ox begins February 12, 2021, and lasts through February 22, 2021.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

What are Earned Media Visuals and Why Should You Create Them? | Business Wire Blog

Business Wire

Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, and what can be improved. Creating visuals specifically for media usage is here to stay.

Good Deeds Make for Good Stories: Celebrate Your Social Impact This Year | Business Wire Blog

Business Wire

It’s that time of year: the winter holiday news season is here. Historically, here at Business Wire, as fall becomes winter, we see an increase in companies issuing news about new products, gift ideas and end-of-the-year data.

Navigating Deal Communications

Business Wire

Mergers, acquisitions, divestitures – these are some of the most challenging communication scenarios investor relations and corporate teams face.

How to Do Public Relations for a Startup in 2020 | Business Wire Blog

Business Wire

Launching a startup is hard enough, and while going through this process in 2020 might seem like a truly daunting task, it is possible. In fact, we asked three industry experts to weigh in on PR’s importance to successfully supporting a startup in 2020. public relations

Visual Storytelling: Why PR Pros Should Own Earned Media Creation | Business Wire Blog

Business Wire

If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers.

[SERIES] Part 2: Why Should You Use a Newswire to Distribute Your News Release? Reach | Business Wire Blog

Business Wire

When companies are researching out the ways to increase the reach of their news, they often ask about the role newswires have in their process. In this series, we delve into the seven core reasons organizations use newswires like Business Wire to distribute their breaking news content.

32 Media Relations Tips to Maximize Your Coverage Opportunities | Business Wire Blog

Business Wire

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

A SPAC IPO Renaissance and the De-SPAC Communications Necessities | Business Wire Blog

Business Wire

SPACs – Special Purpose Acquisition Companies – have risen to prominence over the last few years. Another way to look at a SPAC IPO might be to call it a SPAC “IPM” – for Initial Public Merger.

5 Ways to Increase Impact of Your Next Biotech and Healthcare Press Release | Business Wire Blog

Business Wire

In our recent webinar geared towards biotech and healthcare companies, Business Wire and Onclusive partnered to analyze distributed news releases and identified best practices for increasing news reach and impact. Here, we share a summary of our discussion. press releases

How to Grab Attention and Maintain Interest with Your Press Release Headline | Business Wire Blog

Business Wire

News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference?

Learn from the Best:  4 Lessons from PR Agency Experts | Business Wire Blog

Business Wire

I am always in awe about how much I learn from our clients. During a recent roundtable discussion, agency experts shared their thoughts in a Q&A session with Business Wire clients.