Business Wire

A Must Read for PR Pros: 7 Journalists Share Pros and Cons to Using Clubhouse | Business Wire Blog

Business Wire

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations. media relations

9 Ways to Increase Media Relations Results in a Post-Pandemic World | Business Wire Blog

Business Wire

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets?

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5 Public Relations Trends for 2021 | Business Wire Blog

Business Wire

Business Wire hosted a webinar where experts discussed the top trends impacting public relations in 2021. The panel featured Sandra Fathi , President, Affect PR; Ginger Porter , President, Central Region, Golin; and Stuart Bruce , PR Futurist and CEO, Stuart Bruce Associates.

Three Ways to Increase the Impact of Your Technology News | Business Wire Blog

Business Wire

For the last 18 months, Business Wire and Onclusive have been working closely together to analyze thousands of press releases. In our recent webinar , we examined more than 6,000 technology press releases and the results were surprising.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Inside Journalism’s Social Media World – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth.

Survey 298

Journalist Pet Peeves in 2021 – Similar to the Past, but Amplified – Insights From Business Wire’s 2020 Media Survey | Business Wire Blog

Business Wire

The things you might be doing that stick in a journalist’s craw according to our annual Media Survey. media relations

Survey 238

Getting Started in PR? Here are 5 Steps to Build Your Career | Business Wire Blog

Business Wire

In our recent professional education webinar ( click here to view the webinar), we brought together PR leaders and academics and a rising public relations professional to find out what newer PR pros need to know to move forward in their careers. public relations

Is PR Ready for AI? New #AIinPR Survey Examines Knowledge and Gaps | Business Wire Blog

Business Wire

No disrespect intended, but it seems that for many senior and mid-level PR and communications pros, artificial intelligence is pretty, pretty, pretty low on their priority list. It’s as if they’re waiting for someone to send them the Official Memo with a timeframe and process to get ready for AI.

Survey 252

Hola and Hello: When Translation Isn’t Enough to Reach the U.S. Hispanic Market | Business Wire Blog

Business Wire

We recently wrapped National Hispanic Heritage Month (Sept. 15 - Oct. 15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out. public relations media relations

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

8 Tips for Maximizing Your International Press Release | Business Wire Blog

Business Wire

There is no doubt today that we are part of a global economy. With a click, we can purchase goods made next door or halfway around the world. For many companies, this provides exciting opportunities to enter into new markets faster than ever before.

Considerations for Effective Post-IPO Investor Communications | Business Wire Blog

Business Wire

In 2020, the number of IPOs reached 480 , up from 233 in 2019, and this uptick in public offerings continues to rise in 2021. In fact, as of March 2021, U.S. markets recorded nearly 400 IPOs, a significant increase from the 37 IPOs recorded in the same period in 2020.

The Challenges of the Modern Journalist – Insights from Business Wire’s 2020 Media Survey | Business Wire Blog

Business Wire

Breaking news. Live videos. Social media updates. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges? media relations

Survey 252

The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Track Inbound Traffic from a Press Release | Business Wire Blog

Business Wire

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces.

Current State of the Media – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

Smaller newsrooms. Layoffs and furloughs. Fake news. Soaring news consumption. A global pandemic. The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times. media relations

Survey 262

Recruiting in PR: Eliminating Barriers to Entry for People of Color | Business Wire Blog

Business Wire

While speaking with a friend who is in the process of applying to law school, the topic of the lack of minorities in this particular school came up during a conversation with an admissions officer.

Celebrating Success: How Canadian Online Publishing Awards Created an Innovative Virtual Event Experience | Business Wire Blog

Business Wire

This year’s edition of the Canadian Online Publishing Awards (COPA) was a special one, not only because they were forced to transform and innovate their in-place strategies due to the pandemic, but also because it marked their 12-year anniversary.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

How to Write a News Release in 2020 | Business Wire Blog

Business Wire

In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention.

Make Sure Your Reputation Management Agency Doesn’t Ruin Your Reputation | Business Wire Blog

Business Wire

Reputation has always mattered. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people.

[SERIES] Part 6: Why Should You Use a Newswire to Distribute Your News Release? Public Demand | Business Wire Blog

Business Wire

In this series, we are taking a deep look at the role newswires play in the news and content space, including the highly specific benefits of using a newswire, especially a trusted one, to amplify your news.

What are Earned Media Visuals and Why Should You Create Them? | Business Wire Blog

Business Wire

Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, and what can be improved. Creating visuals specifically for media usage is here to stay.

[SERIES] Part 4: Why Should You Use a Newswire to Distribute Your News Release? Innovation | Business Wire Blog

Business Wire

For nearly 60 years, Business Wire has been an integral player in the newswire space.

32 Media Relations Tips to Maximize Your Coverage Opportunities | Business Wire Blog

Business Wire

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

The Joy of Coverage: Tips for Writing Your Holiday News Release | Business Wire Blog

Business Wire

Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas. But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind. public relations

Moving Beyond Photos – Use Multimedia to Increase the Value of Your News | Business Wire Blog

Business Wire

I am sure by now, you’ve noticed that everyone is talking about the value of including visuals with your news release. And for good reason. Media relations today is harder than ever, and so is catching reader attention. Multimedia helps you do both.

COVID-19: Not the Time to Stop Communications | Business Wire Blog

Business Wire

We may think that the world will never be the same. Partly, we’d be right. Yes, there is a new normal, and our lives will continue to be significantly disrupted in the coming months—perhaps a year.

[SERIES] Part 1: Why Should You Use a Newswire to Distribute Your News Release? Trust | Business Wire Blog

Business Wire

Every day companies ask why they should use a newswire to distribute their news. One of the biggest decisions that communications teams must make is how to get their news in front of the right audiences. Do they write a press release? How do they send it out?

2020 Election: Why Campaign Managers Need to Think Like PR Pros to Win | Business Wire Blog

Business Wire

On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States.

Hispanic, Latino/a, Latinx: Celebrating a Growing Cultural Heritage | Business Wire Blog

Business Wire

Since 1988, the United States has celebrated National Hispanic Heritage Month from September 15-October 15. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. Also of mention, Hispanics are the largest minority group in the U.S.

The Story of U.S. Reflections on a Shared History Built on Diversity | Business Wire Blog

Business Wire

Like so many people around the world, I watched the events of January 6, 2021 unfold with varying degrees of shock, sadness and despair.

Multicultural Communications That Matter | Business Wire Blog

Business Wire

Last month, I spent time talking to multicultural communications experts Bernadette Morris , LaTricia Harper Woods , and Christina Yumul to prepare for our webinar on Multicultural Communications.

The Impact of COVID-19 on the Journalism Industry – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

Journalists share how the pandemic affected their work and the profession in Business Wire’s annual Media Survey. It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19.

Survey 222

If You Want Reporters to Pay Attention to Your Story, Here Are 5 Things You Must Do | Business Wire Blog

Business Wire

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here.

“What Exactly Do You Do?” Explain Your Role in PR and Digital Marketing With This Handy Cheat Sheet | Business Wire Blog

Business Wire

No matter which way you’re gathering with loved ones this holiday season and beyond, someone you care about from outside your bubble will surely ask, “What is it you do again?”. For most people that question is easy to answer.

How Using Business Wire for Press Release-Based EDGAR Filings Saves IR Professionals Time and Money – A Business Wire Use Case | Business Wire Blog

Business Wire

Overseeing investor relations for a U.S.-listed listed public company requires you to be responsible for disclosing financial results to stock exchanges, media outlets, analysts and consumers every quarter. This means distributing an eight-page news release (or longer!)

Visual Storytelling: Why PR Pros Should Own Earned Media Creation | Business Wire Blog

Business Wire

If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers.