Business Wire

Media and Media Relations in 2022: Predictions and Trends | Business Wire Blog

Business Wire

The news and public relations industries have faced many challenges this year including extended discussions around COVID-19, vaccination, and masking requirements; remote working; virtual events; shortage of labor; and the Great Resignation.

7 Reasons to Partner With a PR Agency in 2022 | Business Wire Blog

Business Wire

What a difference a year makes! With 2021 in the rearview mirror, is it wise to predict what the next year holds? At SKC PR, our team thinks it’s worth a shot. While "change” might still be the name of the game, 2022 already looks full of possibilities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Traditional IPO and SPAC Communications: Considerations for Companies Going Public | Business Wire Blog

Business Wire

2021 proved to be one of the best initial public offering (IPO) markets ever. In fact, a record-setting 968 IPOs and 613 SPAC IPOs were filed last year.

What You Should Actually Care About in “ESG” In 2022 | Business Wire Blog

Business Wire

2021 was yet another banner year for environmental, social, and governance (ESG) investing. Almost every day another ESG fund launch or sustainable investing hire was splashed across the wires, to say nothing of the myriad newsletters cropping up at every media outlet, dedicated to ESG news.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

2022 Public Relations Predictions From PR Experts | Business Wire Blog

Business Wire

What are the top trends that every PR pro should know for 2022? As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year.

Business Wire Celebrates 60 Years of Innovation | Business Wire Blog

Business Wire

Happy 60 th anniversary, Business Wire! We have a lot to celebrate!

Straight From the Newsroom: Watch for These Common Mistakes in Your Press Release | Business Wire Blog

Business Wire

When you send out a press release, you are not just launching another piece of copy. You are distributing a content piece that reflects your entire publicity program. Accuracy matters when you’re speaking to the world. public relations

Releasing Ideation: How to get creativity flowing that eventually leads to the EUREKA moment | Business Wire Blog

Business Wire

Over the past 18 months, nearly every industry has experienced the disruption of its workforce. Whether businesses came to a full stop or managed to stay connected remotely during those early months of lockdowns, the dust is finally settling and companies are determining the best path forward.

How to Pitch Media in Canada: Best Practices and Local Insights | Business Wire Blog

Business Wire

After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist. Media relations is an artform.

Local 311

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

A Must Read for PR Pros: 7 Journalists Share Pros and Cons to Using Clubhouse | Business Wire Blog

Business Wire

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations. media relations

Five Tips to Successfully Communicate SPAC News | Business Wire Blog

Business Wire

2021 has been a big year for Special Purpose Acquisition Companies (SPACs). As of May 2021, more than $100 billion has been raised in SPAC public offerings. However, SPAC issuances often come with communications challenges.

How to Pitch U.S. Business Press: Top 5 Tips from PR Pros | Business Wire Blog

Business Wire

Every media outlet is different, and no two reporters are the same. So, how do the top PR pros pitch into the ever-shifting, fast-paced world of U.S. business press?

With Great Power Comes Great Corporate Social Responsibility | Business Wire Blog

Business Wire

Spider-Man’s Uncle Ben popularized the adage: “With great power comes great responsibility.” His wise words are particularly relevant in today’s climate as brands discover their own power.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Keeping it Real: Using PR to Combat Misinformation and Disinformation | Business Wire Blog

Business Wire

News and social media can readily be coopted for malicious intent, ranging from taking your money, to damaging a company’s reputation, to political gain. While the internet has many positive functions, it can also act as a fertilizer for untruths. public relations

From 60 Years of Innovation to Writing and Editing a Release to Working with Global Reporters to Trade Show Pitching Tips: Business Wire’s Most Popular Blogs of Q4 2021 | Business Wire Blog

Business Wire

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers. investor relations public relations media relations

For Chinese Enterprises and Startup Entrepreneurs, How to Pitch International Business Press | Business Wire Blog

Business Wire

Chinese businesses are increasingly going global, mainly private high-tech and Internet enterprises, and are looking forward to being listed in the United States and Hong Kong.

10 Tips How to Communicate in the CEE Region | Business Wire Blog

Business Wire

As our goal is to deliver ‘leadability’ for international organisations, and the market momentum that goes with it, in the Central & Eastern Europe (CEE) region, we have prepared a short guide on factors to take into account if you want to build lasting relationships with the media for your organisation or brand.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

8 Tips for Maximizing Your International Press Release | Business Wire Blog

Business Wire

There is no doubt today that we are part of a global economy. With a click, we can purchase goods made next door or halfway around the world. For many companies, this provides exciting opportunities to enter into new markets faster than ever before.

9 Ways to Increase Media Relations Results in a Post-Pandemic World | Business Wire Blog

Business Wire

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets?

5 Considerations When Translating Your Press Release | Business Wire Blog

Business Wire

Translation is a key component of any multilingual public relations strategy, and the ROI of accurately translating a press release is well worth considering. public relations

The Business Reporter is Also an Influencer in the U.S. | Business Wire Blog

Business Wire

A rite of passage for every PR professional is building a media list and researching appropriate reporters to cover their news. Nothing boggles the mind quite like narrowing down business reporters. Simply put, you can report on ‘the business of’ literally anything. public relations media relations

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Hispanic Heritage Month: What the U.S. Census Report Confirms About the Latinx Population and What it Means to Today’s Communicators

Business Wire

Hispanic Heritage Month takes place every year ( September 15-October 15 ) to celebrate and honor Hispanic Americans. This year, the 2020 U.S. Census Report was released, revealing tremendous growth and change in the Hispanic population, plus a confirmation that the country is becoming more diverse.

Report 294

Moving Beyond Photos – Use Multimedia to Increase the Value of Your News | Business Wire Blog

Business Wire

I am sure by now, you’ve noticed that everyone is talking about the value of including visuals with your news release. And for good reason. Media relations today is harder than ever, and so is catching reader attention. Multimedia helps you do both.

Pitching to the World: Local Insights and Best Practices From Worldcom Public Relations Group | Business Wire Blog

Business Wire

There’s a common thread to media relations around the world today: reporters need relevancy.

Local 233

Editing Your Press Release: 9 Tips for Getting it Right | Business Wire Blog

Business Wire

The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — and 99% elimination.”. All writing — even the best writing — needs editing. In my years as a journalist, corporate PR executive and now agency owner, I’ve found that the most important edit is the edit we do to our own work, before we ever hand it over to the boss. public relations

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

What Do Financial Earnings and Comic Books Have in Common? | Business Wire Blog

Business Wire

The dawn of the real-time Internet brought a new kind of investor audience for companies to consider. Investors previously placed stock orders with brokers, but now they can buy and sell stocks on their own via online trading platforms such as E*TRADE and TD Ameritrade or mobile apps like Robinhood.

Hola and Hello: When Translation Isn’t Enough to Reach the U.S. Hispanic Market | Business Wire Blog

Business Wire

We recently wrapped National Hispanic Heritage Month (Sept. 15 - Oct. 15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out. public relations media relations

9 Enhancements to Improve Your Business Wire Press Release Reader Experience | Business Wire Blog

Business Wire

One of my favorite parts of my job is collaborating with internal teams on our continual goal to enhance the effectiveness of our clients’ press releases.

5 Public Relations Trends for 2021 | Business Wire Blog

Business Wire

Business Wire hosted a webinar where experts discussed the top trends impacting public relations in 2021. The panel featured Sandra Fathi , President, Affect PR; Ginger Porter , President, Central Region, Golin; and Stuart Bruce , PR Futurist and CEO, Stuart Bruce Associates.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Story of U.S. Reflections on a Shared History Built on Diversity | Business Wire Blog

Business Wire

Like so many people around the world, I watched the events of January 6, 2021 unfold with varying degrees of shock, sadness and despair.

Media Outlet Availability on PR Efforts | Business Wire Blog

Business Wire

One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know?

The Challenges of the Modern Journalist – Insights from Business Wire’s 2020 Media Survey | Business Wire Blog

Business Wire

Breaking news. Live videos. Social media updates. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges? media relations

Survey 326

How to Grab Attention and Maintain Interest with Your Press Release Headline | Business Wire Blog

Business Wire

News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference?