Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK, so I’m biased.) But with so many new and diverse platforms, tools and publishers at our disposal – from websites to blogs to podcasts – companies and brands of all sizes have an opportunity to capitalize on

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Publicity Company Pitching Media 126

Shift Communications

FEBRUARY 28, 2023

By Sarah Babbitt, VP, Agency Marketing Are you extending your PR efforts with paid promotion? If not, you’re leaving a lot on the table. This is why. Earned media coverage is well trusted and does have a built-in audience. It’s a much larger one than your business probably has on its own. Still, a news article isn’t likely to reach your full target audience.

Agency 78

Agency Media Social Media Communications 78

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

With a recession threatening, cutting the PR budget may seem like a good way to protect the bottom line. A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively.

Strategy 207

Strategy Reputation Brand Branding 207

Agility PR Solutions

FEBRUARY 26, 2023

Why marketing pros should lean into human/AI collaboration before they get left in the dust. I’d like to start this article with a promise to readers: Neither ChatGPT nor a similar AI-driven language model had any part in the creation of this content. Every word of this piece was thought of, written down, and edited by an […] The post 4 ways PR content writers should be using ChatGPT and other AI tools today appeared first on Agility PR Solutions.

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Tools Marketing Publicity 167

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Agility PR Solutions

FEBRUARY 28, 2023

As a communications professional, you’re aware of how important it is to clearly articulate your brand’s values (or the values of your client’s brand). More and more, stakeholders want to do business with, or work for, companies that align with their purpose. According to a recent SproutSocial study, 70 percent of consumers feel it’s important […] The post 5 steps for building a strategy to speak out on societal issues appeared first on Agility PR Solutions.

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Strategy Brand Branding Study 158

Prohibition

FEBRUARY 27, 2023

We’re back with another campaign round up. This time we’re looking at the best so far for 2023, the ones that have caught our and the UK media’s attention for all the right reasons! Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way.

Brand 62

Brand Branding Viral Social Media 62

Axia PR

FEBRUARY 27, 2023

10 additional PR strategies and tactics you should add to your PR program When people unaware of public relations talk about PR, they usually envision it as a world of press releases and wining and dining, all with the ultimate goal of getting media coverage. However, these are far from what modern PR is like. Modern PR practitioners use a variety of tools, such as social media, and have many strategies in their toolbox in order to help spread a company's story across the world.

Media 62

Media Strategy Social Media Publicity 62

Business Wire

MARCH 2, 2023

In a webinar with Black PR Wire , The State of Black Media 2023 , a panel of media experts and professionals, moderated by Traci Cloyd , shared their candid and powerful insights on Black media in America today. The discussion touched on several topics including trends in Black media, the role of social media and Black Twitter, advice for those getting started in the media industry, and more.

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Media Social Media Blogging Twitter 329

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Having worked both sides of the desk has given me a better understanding of what reporters want and need.

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Media Report Local Media Relations 174

Agility PR Solutions

MARCH 2, 2023

Many of our clients who accept an invitation to appear as a guest on a podcast are shocked when they learn that the interview included a video recording that was uploaded to YouTube. Keep in mind that even if the interview is in podcast form, you should always be ready for a possible video interview. […] The post 9 tips for a great video interview appeared first on Agility PR Solutions.

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Interviews Video YouTube Publicity 167

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. “For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos.

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Video Brand Branding Instagram 148

Prowly

MARCH 1, 2023

It’s the biggest question being discussed in the PR industry right now: what are the implications of ChatGPT for PR? Some in the industry are noticeably worried. They wonder if this new PR technology will make PR roles obsolete by perfecting the expert skills of PR professionals. But we disagree and are leaning towards a […] The post The Impact of ChatGPT on PR: Our Tests & Outlook appeared first on Prowly Magazine.

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. On that date 90 years previously, Franklin Delano Roosevelt was sworn in as President of the United States. This was a crucial event because Roosevelt, taking office at the height of the Great Depression, amid mass bank failure, home and farm foreclosures and an unemployment rate of about 25%, went on to change the country – and later the world – in wa

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Communications How To Storytelling Crisis 109

Agility PR Solutions

MARCH 1, 2023

Personalization has become an integral part of day-to-day communication between brands and customers. Where can you spot it? We receive emails starting with our name. We see relevant products on eCommerce websites. Netflix offers us films based on our past behavior. Businesses that treat customers as individuals with unique needs gain a competitive advantage.

Strategy 167

Strategy Film Communications Brand 167

Bianchi Biz Blog

MARCH 2, 2023

Admit it. We’ve all done it. We’ve been lured by the lowest price and ended up with sub-optimal performance. Maybe you bought the bargain pliers at the discount store, and the third time you used them, they broke and sliced your hand open — costing you a visit to the Emergency Room and six stitches. When you got back home, you were left with a mess to clean up, and you had to waste more time and trouble to go buy another, better pair of pliers, so that you could do the job … ALL.

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Agency Automotive Corporate Engineering 110

Prowly

FEBRUARY 27, 2023

PR episodes are an online, must-see event featuring PR discussions with top industry experts. The best part is you can catch it all absolutely free from the comfort of your own home! Prowly starts the show on the 13th of March and runs one 30-minute episode each and every day until Friday the 17th. You […] The post PR Episodes: Prowly’s Must-See Event appeared first on Prowly Magazine.

Industry 104

Industry Trends 104

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Mindful Marketing

FEBRUARY 26, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Competition is an inevitable part of life: Each day people contend for everything from parking spaces to produce, but perhaps the most intense competition occurs when one’s livelihood is on the line. It’s hard enough to get and keep a job versus talented humans, so what happens when AI comes calling on our careers?

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Ethics Advertising Advertising Analysis 103

Agility PR Solutions

MARCH 2, 2023

Digital platforms have had a huge impact on how we learn and interact with the world. Nowadays, almost everyone has a mobile device in their pocket, and many spend their free time scrolling through endless social media feeds. What’s more, is that user behavior can be collected and used for analytical insight—a trend known as […] The post Key Opinion Leader vs.

Social Media 88

Social Media Analytics Mobile Trends 88

PR Fuel

MARCH 2, 2023

Did you know that over 80% of consumers say they trust recommendations from journalists more than advertising? That’s just one reason why a strong PR campaign is essential for any business that wants to build credibility and attract customers. Over. Read More The post 10 Expert Strategies for Launching a PR Campaign that Gets Results appeared first on eReleases.

Strategy 101

Strategy Advertising Advertising Consumer 101

Institute for Public Relations

FEBRUARY 28, 2023

This blog is based on the original study in the Public Relations Journal. In early March 2022, within 10 days of each other armed domestic terrorists killed 10 people at a supermarket in Buffalo, NY and 19 children and 2 adults at an elementary school in Uvalde, TX.

Social Media 98

Social Media Publicity Media Journalism 98

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Contently - Strategy

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. It’s not surprising: We like to multi-task, and we like quick hits. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Brand 95

Brand Branding Instagram Social Media 95

Agility PR Solutions

MARCH 1, 2023

Amid today’s ongoing economic uncertainty, customer experience issues are without a doubt now hitting brands and businesses where it hurts most—new research from global Fintech leader Broadridge Financial Solutions reveals that about two-thirds (65 percent) of consumers are cutting spending with companies that don’t meet their CX standards. The firm’s 5th annual CX and Communications […] The post Why CX Is now pivotal to customer retention—and where companies today are falling short

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Company Financial Consumer Communications 88

PR Fuel

FEBRUARY 25, 2023

In late February of 2022, an ad for Applebee’s with a twerking cowboy played alongside a CNN news coverage of the Ukraine/Russia war. Netizens were outraged by the juxtaposition and took to Twitter to complain. A clip of the mistake racked up over. Read More The post What Is Brand Safety, and How to Improve It? appeared first on eReleases.

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Brand Branding How To Twitter 102

Practical Law Construction

MARCH 1, 2023

Can a dormant company enforce an adjudicator’s decision in its favour? It may take an unusual set of facts to produce such a situation (in both cases where it has happened, there was a dispute as to who was the correct contracting party). However, the answer is yes. So long as it falls on the right side of the well-known principles for a stay of execution in Wimbledon v Vago , a dormant company can enforce an adjudicator’s decision and resist an application for a stay of execution.

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Company Groups Financial Construction 95

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

NewsWhip

MARCH 2, 2023

In February, we published a look at some of the biggest fast-food and quick-serve restaurants in the world, and we wanted to continue that examination by expanding the pool a little broader. So this week, we’re going to be looking at some of the QSRs that are just a little less, well, Q. Specifically we’re going to spend some time looking at sit-down restaurant chains, including the likes of Applebee’s, Texas Roadhouse, PF Chang’s and Chili’s.

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Pinterest Instagram Local Comparison 78

Agility PR Solutions

FEBRUARY 28, 2023

Small businesses represent the backbone of the economy, and they can be challenging to get off the ground. As a small business owner, you must stay on top of the latest strategies and tactics to stay competitive and grow your business. The key to success is finding the right growth hack strategies that are proven […] The post 6 proven small business growth hack strategies you need to try in 2023 appeared first on Agility PR Solutions.

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HMA Public Relations

FEBRUARY 28, 2023

After recently attending a promotion and pinning ceremony at the Arizona Air National Guard, Scott Hanson is sharing his experience and the meaning behind the event. Read more in this blog post.

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Blogging 90