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Why Strategic PR Planning Deserves More Attention in Your Campaign Workflow  

Onclusive

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. But why exactly is strategic PR planning so important? What happens if you and your PR team invest more into strategic planning in your campaign workflow.

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The Good & Bad of The Latest Layoff News

Shift Communications

Between the media and the echo chamber that is now LinkedIn, the impact of layoff communications is big and immediate. Zendesk, Meta and Stripe outlined clear plans. They all share the specifics on severance packages and the steps they’ll take to stabilize the businesses moving forward. 5 Must-Haves in Layoff Announcements.

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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

We want to help simplify and optimize the marketing planning process for your business. Use the marketing game plan model featured in Chapter 10 of The Marketing Performance Blueprint to build core strength, spur growth through existing assets, connect actions to outcomes, and allocate resources based on performance.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. Let this glossary be your foundation for success in the fast-paced world of PR. What is a Press Release?

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Baz Luhrmann, The Sunscreen Song, 1998.

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11 Steps For Crisis Management

Prohibition

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. Crisis management requires a company to take steps to avoid disaster, manage the crisis and recover from it as quickly as possible. There’s no getting around it!

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5 SEO Strategies You Can Use Right Now

Critical Mention

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

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