article thumbnail

Shopping’s social revolution: Social media spending expected to reach $1.2T globally by 2025

Agility PR Solutions

In the pandemic age, digital shopping has become even more ubiquitous in almost every household, and social media is playing a big part. New research from professional services firm Accenture finds that the $492 billion global social commerce industry is expected to grow three times as fast as traditional e-commerce to $1.2

article thumbnail

5 ways to leverage social media for PR

Agility PR Solutions

Social media aims at maintaining an excellent brand reputation. According to Statista, the social media industry is expected to grow to 4.41 billion users in 2025. Statistics by Datareportal reveal that an average social media user spends about 2.5 hours of his day on social media networks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

article thumbnail

Gary Lineker faces a dilemma: toe the BBC line or be a social media influencer

Mark My Words

The Guardian The BBC’s decision to take Gary Lineker off air leaves its most outspoken personality with a potentially career-defining decision, as the corporation looks to risk its reputation to make a public example of one of its biggest stars. Lineker, who has more than 10 million social media followers, faces a dilemma.

article thumbnail

A Year-Round Commitment to the PRSA Code of Ethics

PRSay

Chapter leaders also invited attendees to sign the PRSA Code of Ethics to reaffirm their commitment to making ethical choices in public relations. “We Young practitioners, senior practitioners — we’re all being asked to communicate on behalf of organizations, whether through marketing initiatives, social media or the press.

Ethics 171
article thumbnail

Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Social media groups, forums, or interactive platforms can serve as spaces where members of this generation can connect, share experiences, and engage with the brand.

article thumbnail

Will Gary Lineker get a red card from the BBC over his tweets? Probably not

Mark My Words

The Guardian Gary Lineker may have famously managed to avoid being carded for foul play during a 16-year professional football career, but the latest politically loaded social media salvo from the BBC’s highest-paid presenter has the corporation’s director general seeing red.