The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home? Probably not.

B2C 73

B2C B2B Agency Trends 73

Bianchi Biz Blog

JUNE 1, 2023

Building on the resounding post-pandemic success of CES 2023, we present to you the top 10 reasons why CEOs, CMOs, and marketing and PR executives of automotive suppliers and mobility technology start-ups should make it a priority to participate in CES 2024, which is slated to run January 9-12, 2024.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Inflation is expected to fall below 1% in 2024, strengthening purchasing power. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news.

Radio 64

Radio Pinterest Television Government 64

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. of Japan’s population uses LinkedIn.

Marketing 106

Marketing Newspapers Print Local 106

Institute for Public Relations

DECEMBER 18, 2023

IPR is a sponsor of the Latin American Communication Monitor The Latin American Communication Monitor (LCM) analyzed trends in Latin America’s PR field and what professionals are predicting for 2024. Multiple trends were consistent across … Continue reading Top Priorities in 2024 for Latin American Communicators →

Communications 52

Communications Trends Survey Internal 52

5W PR

OCTOBER 31, 2023

Public Relations Leadership Forum Co-sponsored by the Institute for Public Relations, PR Council, and Page Society, this intense two-day seminar is designed for mid-career communications managers at global companies and PR firms. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Sword and the Script

MAY 14, 2024

Indeed, I’ve seen several new job requisitions of interest to communicators: partner communications and internal communications. click image for higher resolution) * * * The Spring 2024 edition of The CMO Survey is freely available for download. This is probably a good question for CMOs to ask their team periodically.

Survey 98

Survey B2B Marketing Software 98

PRSay

NOVEMBER 27, 2023

16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” Here, she offers advice for maintaining composure during a crisis : As we approach 2024, what communications-related topics are you thinking about the most?

Crisis Communications 125

Crisis Communications Crisis Communications Crisis Management 125

Bianchi Biz Blog

JUNE 12, 2023

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. As the automotive industry evolves, so must our internal communication strategies.

Employee 77

Employee Automotive Storytelling Internal 77

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Gain consensus from your organization’s leadership and prepare to weather the storm.

Brand 145

Brand Branding Nonprofit Government 145

Institute for Public Relations

APRIL 30, 2024

A survey of over 2,000 managers and employees was conducted in January 2024, with respondents being categorized into three groups: Thriving, Burned out, and Ambivalent. The Grossman Group analyzed burnout in the workplace, including what causes it and how leaders in every level of an organization can help combat it. Key findings include: 1.)

Groups 59

Groups Employee Survey Internal 59

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. So our internal linking tool set is called internals.

Internal 118

Internal International Insurance Insurance 118

Stern + Associates

FEBRUARY 1, 2024

.” – Azeem Azhar Visit Azhar’s popular Exponential View blog for additional insights; listen to the latest episode of his Exponential View podcast for his top trends: Azeem’s 2024 Trends: AI, Energy, and Decentralization ; and follow him on LinkedIn for daily insights on AI and emerging technologies.

Technology 112

Technology Policies Government Community 112

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 194

Writing Communications Marketing B2B 194

Burrelles Fresh Ideas

NOVEMBER 7, 2023

They paused the program for 2023 but plan to resume in the new year (2024). During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Download our free Path to PR Agency Leadership tip sheet. Here’s what a couple of them had to say about their agency experiences.

Agency 89

Agency Energy Crisis Management Industry 89

Stephen Waddington

NOVEMBER 5, 2019

It’s an area where the PR industry has lacked leadership and been slow to provide guidance. The international influencer marketing market is expected to grow from £4.5 billion by 2024, according to a report by Markets and Markets. billion in 2019 to £18.4

Insurance 68

Insurance Insurance Government Advertising 68

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. As I’m prone to say, thought leadership actually requires thought and leadership. You wind up paying through the teeth – 1.5x-3x

Content Marketing 185

Content Marketing B2B Marketing How To 185

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Contently - Strategy

MARCH 11, 2024

So, what should content marketing for financial services look like in 2024? It’s very common to have organizations where the client-facing and revenue-generating professionals come to internal marketing and communications staff at the 11th hour when they want materials created, often for a one-time event. Less is the operative word.

Financial 52

Financial Content Marketing Marketing How To 52

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Internal Datasets. Establish Thought Leadership The more a brand is mentioned within a specific niche, the more likely it is to be perceived as an authority.

Digital PR 71

Digital PR Construction Case Study SEO 71

Stern + Associates

APRIL 17, 2024

From AI-generated deepfakes to the spread of misinformation online, the 2024 election cycle is proving to be confusing and disruptive, no matter where in the world you’re voting. What should business leaders be communicating to employees and/or the public regarding the upcoming elections?

Policies 100

Policies Leadership Mobile Employee 100