Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 196

Marketing Content Marketing Data Social Media 196

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. They paused the program for 2023 but plan to resume in the new year (2024).

Agency 89

Agency Energy Crisis Management Industry 89

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 198

Writing Communications Marketing B2B 198

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.

Technology 100

Technology Ethics Leadership Groups 100

Sword and the Script

DECEMBER 28, 2022

It’ll be interesting to see if this remains true in 2023. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. to approximately $5.5

B2B 122

B2B Marketing Survey Software 122

Maxim Behar

APRIL 2, 2023

There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. The new technologies, the IT business, Silicon Valley, the success of tech companies like Microsoft, PayPal and, of course Amazon, Tesla, and everything else, showed that people can be successful without getting involved in politics.

Comparison 52

Comparison Newspapers Course Policies 52

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. The following is the full Q & A exchange between David Hagenbuch and ChatGPT on January 28, 2023.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Stern + Associates

DECEMBER 6, 2022

To help navigate the unprecedented economic challenges and uncertainty of our time, discover below the world’s top researchers, practitioners and advisors who can help your organization adapt and set a clear path toward growth in 2023. Nicholas Bloom: Businesses Must Be Prepared for Economic Uncertainty.

Energy 62

Energy Government Policies Leadership 62

Doctor Spin

DECEMBER 4, 2023

Organisations themselves could benefit from being vigilant against biases influencing various internal communications practices: Ignoring customer feedback. Financial forecasts : Financial analysts might prefer economic indicators that support their forecasts, ignoring signals that could suggest a different financial trend.

Media 52

Media eBook Viral Construction 52