Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning.

Communications 78

Communications Leadership B2C LinkedIn 78

Stephen Waddington

NOVEMBER 1, 2021

Public relations must take responsibility for its role in the climate crisis. The public relations industry is falling over itself to help businesses get to grips with the climate crisis. The climate crisis is in plain view. Our systems of corporate governance need urgent reform to account for the environment.

Government 131

Government System Crisis Corporate 131

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Put this one on your calendar for 2023! AdExchanger Programmatic I/O.

Conference 156

Conference Privacy Advertising Advertising 156

NewsWhip

NOVEMBER 6, 2023

Even though Kyle Mason, Shell’s Head of External Monitoring for Corporate Relations has a global team of insights professionals, they still don’t always have the time or resources to follow up on every request they receive. In early 2023, Shell added NewsWhip to fill that gap. But that doesn’t happen with NewsWhip.

Trends 78

Trends Data Tools Resources 78

Wadds Inc.

SEPTEMBER 13, 2023

To that aim, I booked onto a five-day residential course in Surrey, shortly after cancelled due to the impending Coronavirus crisis. Looking around the room, I knew I’d landed on my feet with my fellow students, each with different leadership and sector experience. Exhausting – yes.

How To 52

How To Government Interviews Leadership 52

Stern + Associates

APRIL 13, 2023

In the first four months of 2023, fluctuating temperatures and stronger storms caused ripple effects to food availability and the global supply chain , affecting millions around the world. A Guide to Influencing Climate Action When people hear about the climate crisis, they often ask the same question: “What can I do?” What Can I Do?

Policies 94

Policies Energy Government Crisis 94

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. What he needed was for the people to trust him with unprecedented authority and to accept enormous change, and to play a full role in resolving the crisis with the president.

Communications 107

Communications How To Banking Government 107

Sword and the Script

DECEMBER 20, 2022

“PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?)

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov. Toward that end, Pollard said, “Do good work and tell great stories.”.

Communications 87

Communications Survey Conference Corporate 87

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Brands get tied up in knots talking culture, politics and war “2023 was a turbulent year for PR as it was for the US and the rest of the world.

Writing 192

Writing Communications Marketing B2B 192

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. Definitely in your future for 2023 is change: sometimes unpredictable, often unexpected, and far too often surprising. See “ Yes, You Can Use Artificial Intelligence to Predict a Crisis.”)

Measurement 40

Measurement Analytics Data Reddit 40

Stern + Associates

JANUARY 24, 2023

Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. is an authority on stress management, diversity, equity and inclusion initiatives, leadership development, and women’s leadership within organizational environments. Hill, Ph.D.

Leadership 91

Leadership Ethics Education Technology 91

Stern + Associates

FEBRUARY 1, 2024

Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. is an authority on stress management, diversity, equity and inclusion initiatives, leadership development, and women’s leadership within organizational environments. Hill, Ph.D.

Leadership 109

Leadership Ethics Education Technology 109

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Thought Leadership: Establishing key executives or experts as thought leaders in the industry is a common goal.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Ethical Voices

APRIL 2, 2024

So hi Michelle [Editor note: Michelle Egan , 2023 National Chair PRSA, lives in Alaska] I wouldn’t say it’s a little county, but compared to Alaska, it’s an incredible amount of people in a dense population. To give you a little bit of a perspective about Lee County, it’s the largest county in southwest Florida.

Policies 62

Policies Ethics Government Leadership 62

Onclusive

OCTOBER 9, 2023

As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. By having this holistic approach to gaining insight, you can fully understand your brand perception and overall reputation score, whether in times of crisis or normality.

Media 195

Media Reputation Data Leadership 195

Onclusive

OCTOBER 9, 2023

As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. US CEOs accounted for 50% of all media mentions relating to regulation From July to September 2023. The influence of a CEO extends far beyond boardrooms and financial reports.

Media 195

Media Reputation Data Leadership 195

Stern + Associates

DECEMBER 6, 2022

To help navigate the unprecedented economic challenges and uncertainty of our time, discover below the world’s top researchers, practitioners and advisors who can help your organization adapt and set a clear path toward growth in 2023. Lynn Perry Wooten: How to Emerge from Crisis a Better Organization.

Energy 62

Energy Government Policies Leadership 62

Landis PR

DECEMBER 4, 2023

The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. Every word, every piece of content, every content strategy would begin to look and sound largely redundant.

Marketing 59

Marketing Content Marketing Storytelling B2B 59