Prohibition

JANUARY 20, 2023

We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year. A Rift to the Upside Down Stranger Things was the most watched show on Netflix in 2022, and the global activations ahead of the season four launch will definitely have helped with those ratings. A great example of how not to do PR.

Fashion 62

Fashion Apparel Instagram Social Media 62

Solo PR Pro

JANUARY 24, 2023

Take some time to look back at what you achieved in 2022. Or add some natural elements like indoor plants (bonus: studies show that nature can boost both productivity and creativity.) Do you really need that Word document circa 2015? Delete any old documents that no longer serve a purpose to you and your business.

Energy 52

Energy Creativity Pitching Study 52

Presspage

NOVEMBER 1, 2023

This has been triggered in no small part by the public release of ChatGPT in November 2022, a Large Language Model (LLM) capable of generating what I will now refer to as “convincing text” - something we will get back to a little later.

Corporate 88

Corporate Communications Training Data 88

Buzzstream

MARCH 7, 2024

Google launched this in August 2022. Google provides insightful documentation of what makes Helpful Content from a list of questions on their blog. You can also get creative with this approach. Before we get into it, let’s briefly cover the Helpful Content System and why Google stresses it so much.

System 62

System Google Policies Guidelines 62

Stern + Associates

AUGUST 3, 2022

A client should never need to ask, “What happened to the document you said you’d get back to me last week?” In 2022, our business reached its 37 th year. or “Did you ever follow up with that lead you mentioned?” It’s critical to keep clients apprised of the status of all projects and negotiations as well as meet your deadlines.

Groups 104

Groups Employee Strategy Ethics 104

The Hoffman Agency

MAY 25, 2023

This can look like keeping a gratitude journal, expressing thanks to others, or even making a “work wins” document that you can add to each time you secure media for a client, win an award, or get kudos from a team member. Do something creative. Simply put, routines don’t need to be boring.) Take regular breaks.

Communications 36

Communications Exercises Creativity Technology 36

Ethical Voices

JULY 24, 2023

Keep it to the factual issues with documentation proven related to the position. We are a small firm, about 20 people in Washington, but we are always looking to be creative and not be cookie cutter. In 2022 when I asked the question about what’s the biggest challenge you see, it was misinformation and disinformation.

Ethics 75

Ethics Government Pharmaceuticals Policies 75