Prohibition

JANUARY 20, 2023

We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year. A Rift to the Upside Down Stranger Things was the most watched show on Netflix in 2022, and the global activations ahead of the season four launch will definitely have helped with those ratings. A great example of how not to do PR.

Fashion 62

Fashion Apparel Instagram Social Media 62

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128

Mindful Marketing

JANUARY 8, 2024

” It’s no surprise that on a planet full of creative and entrepreneurial people, wheels were already turning before public domain day 2024 toward ways of monetizing the newly liberated mouse. To be protected, works must possess some minimal amount of creativity. Some of those ways would probably make Walt shudder.

Film 94

Film Creativity Video Enterprise 94

Presspage

NOVEMBER 1, 2023

This has been triggered in no small part by the public release of ChatGPT in November 2022, a Large Language Model (LLM) capable of generating what I will now refer to as “convincing text” - something we will get back to a little later. However, the core points can be projected onto other types of content as well.

Corporate 88

Corporate Communications Training Data 88

Buzzstream

MARCH 7, 2024

Google launched this in August 2022. But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. Google provides insightful documentation of what makes Helpful Content from a list of questions on their blog.

System 62

System Google Policies Guidelines 62

Mindful Marketing

FEBRUARY 12, 2022

Despite the fact that 30 seconds during the 2022 sports spectacle reached an astounding $7 million per spot , NBC sold out its ad inventory, with a very high percentage of those spots leveraging humor , including some rather crude comedy. ” A good example of Gen Z’s affinity for absurdity is the off-beat soap brand Dr. Squatch.

Advertising 81

Advertising Advertising Chemicals Energy 81

Buzzstream

MAY 19, 2022

The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. Or it can come from internal data.

Survey 90

Survey How To Reddit Pitching 90