Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. It’s also an issue of writing style. Regulation must surely be inevitable.

Publicity 128

Publicity Government Guidelines Facebook 128

Mindful Marketing

JANUARY 8, 2024

” It’s no surprise that on a planet full of creative and entrepreneurial people, wheels were already turning before public domain day 2024 toward ways of monetizing the newly liberated mouse. To be protected, works must possess some minimal amount of creativity. Some of those ways would probably make Walt shudder.

Film 94

Film Creativity Video Enterprise 94

Presspage

NOVEMBER 1, 2023

This has been triggered in no small part by the public release of ChatGPT in November 2022, a Large Language Model (LLM) capable of generating what I will now refer to as “convincing text” - something we will get back to a little later. Extracting summaries or lists of key points/topics. Suggesting titles, ideas, etc.

Corporate 88

Corporate Communications Training Data 88

Buzzstream

MARCH 7, 2024

Google launched this in August 2022. Shouldn’t we always be writing content in this way? Google provides insightful documentation of what makes Helpful Content from a list of questions on their blog. You can also get creative with this approach. Creating content for users, not search engines.

System 62

System Google Policies Guidelines 62

Mindful Marketing

FEBRUARY 12, 2022

Despite the fact that 30 seconds during the 2022 sports spectacle reached an astounding $7 million per spot , NBC sold out its ad inventory, with a very high percentage of those spots leveraging humor , including some rather crude comedy. .’

Advertising 81

Advertising Advertising Chemicals Energy 81

The Hoffman Agency

MAY 25, 2023

This can look like keeping a gratitude journal, expressing thanks to others, or even making a “work wins” document that you can add to each time you secure media for a client, win an award, or get kudos from a team member. Do something creative. Pulling this tool out beyond work, however, is an invaluable way to support mental health.

Communications 36

Communications Exercises Creativity Technology 36

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable.

Survey 90

Survey How To Reddit Pitching 90