Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Clients are far more open to press releases to just boost SEO vs. earned media, and they are more open to paid media opportunities. Much more attention on social media and SEO.

Communications 122

Communications Crisis Internal International 122

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. SEO goes mobile. This year, consumers will be able to do more voice searches, so marketers need to be up-to-date with voice-activated search ads.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

JUNE 7, 2022

And here we go the PR Tech Sum for the month of June 2022…. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. SEOs want links and PR is the function that can legitimately earn high-value backlinks. earned $13.9

Software 85

Software Internal International Pitching 85

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. Its much more advanced and powerful successor, ChatGPT-4, debuted in March 2023.

Tools 52

Tools Marketing Writing Resources 52

PR in High Definition

MAY 31, 2019

So, instead, here are some of the most pertinent stats for those of us in marketing roles: Almost half of UK households are forecast to own a smart speaker by 2022, according to research from OC&C Strategy Consultants. Media sites often become top sites that give organisations SEO juice, bridging from PR to search.

SEO 81

SEO Google Engineering Web 81

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. Blog posts and the power of SEO. I learned that if the video is engaging enough, people will see it through.

Conference 62

Conference Marketing Instagram YouTube 62

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Because of this, SEO is changing. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Voice-shopping is expected to be a $40 billion consumer channel by 2022. SCHEDULE A DEMO.

SEO 76

SEO How To Google Local 76

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Because of this, SEO is changing. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Voice-shopping is expected to be a $40 billion consumer channel by 2022. SCHEDULE A DEMO.

SEO 67

SEO How To Google Local 67

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. That’s the reason consumers and professionals are turning to online communities.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MARCH 1, 2022

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Notified Coverage Books eliminate the need for time-consuming, manual steps to compile lists of coverage and to design your coverage reports by hand” the company said in a product sheet (opens in PDF). EBIDTA margin under GAAP. ESG outlook.

Software 119

Software Case Study Advertising Advertising 119

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift.

Privacy 96

Privacy Google Advertising Advertising 96

Doctor Spin

JANUARY 8, 2022

Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. When I talk to fellow digital specialists like SEO professionals, inbound marketers, email marketers, content marketers, and growth marketers, I can tell that they all suffer from the same affliction: Via Spin Sucks. We had a window.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. When I talk to fellow digital specialists like SEO professionals, inbound marketers, email marketers, content marketers, and growth marketers, I can tell that they all suffer from the same affliction: Via Spin Sucks.

Industry 52

Industry Web Wikipedia Education 52

Buzzstream

MAY 19, 2022

I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. Leverage keyword research. If so, I challenge you to stick with me. YOUR INDUSTRY + facts. Once per year?

Survey 91

Survey How To Reddit Pitching 91

Contently - Strategy

AUGUST 30, 2022

Organic video content is one of the top media channels in 2022, according to HubSpot’s latest The State of Media & Content Planning report. You build valuable backlinks (improving SEO) along with getting more mileage out of your content. consumers are choosing to tune in. Blog posts to video content. The best part?

eBook 129

eBook YouTube Video Social Media 129